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30-Day Promotional Calendar: [Weeks 1–3 Little Rocks, Week 4 Big Rock Sale] This is the 30-day promotional calendar Ezra Firestone uses to run BOOM! Beauty, a $250M Shopify brand. It’s a repeatable campaign: three weeks of “Little Rocks” non-sales content to build a warm audience, then one week of “Big Rock” promotional content to convert... View Article
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