2 Quick Wins to Make More Money This Black Friday (Proven Strategies From Ezra’s $180M Shopify Store)

Hey! I’m Ezra Firestone…

I’m the CEO of Zipify Apps and the Founder of a $180 million Shopify store — and my last three Black Friday sales grossed over $7 million.

I don’t say this to brag.

I say this so you have proof that these strategies actually work.

Everything I teach comes directly from my personal experience building multiple 8 and 9-figure brands. So if you’re looking for ways to make more money this Black Friday, then you’ve come to the right place.

Black Friday is the biggest opportunity of the year for most ecommerce sellers and it’s coming up fast, so let’s cut to the chase…

How to Make More Money This Black Friday With Zipify Apps

At the end of the day, there are really only 3 things you can do to grow your business this holiday season:

  • Get more customers
  • Get your customers to buy more
  • Get your customers to buy more often

We’ll hit on the first two in this article.

I’m going to teach you the same simple strategies I use in my own 9-figure Shopify store, so you can have your most profitable Black Friday sale ever…

While doing the least amount of work.

If you want to go even deeper and see how I leverage all 3 growth strategies — I host a Black Friday training every year and you can watch for free here:

#1: Get More Customers With an Early Bird Campaign

Contrary to popular opinion, Black Friday is not a good time to advertise.

It’s the most competitive time of the year, and all that competition drives up the cost of ads and customer acquisition.

Even if you do cut through the noise, the cost to get a sale from cold traffic is so high that it can make Black Friday be unprofitable for many brands

So what’s the answer?

Run an early bird campaign to collect email leads:

Early Bird Campaign Landing Page

An Early Bird Campaign can increase the effectiveness of your sale considerably.

Not only do you get more customers by targeting warm traffic like past buyers and social followers…

You also dramatically reduce customer acquisition costs which makes your Black Friday sale way more profitable.

Now, here’s how you do it.

How to Quickly Launch Your Early Bird Campaign

I start my Early Bird Campaign in October which gives you plenty of time to build the email list while competition is low and CPAs are still cheap.

We use ads, emails, and social posts to drive warm traffic to simple landing pages where people can opt-in to be the first ones to be notified about our Black Friday sale.

Early Bird Campaign email opt-in and Thank You Page

On the left is our email opt-in page and on the right is the Thank You page they see after they opt in.

And we’ve found you don’t need fancy pages for this campaign.

We created multiple opt-in and Thank You pages in just a few clicks using our Shopify landing page builder, Zipify Pages:

Landing page elements

Then we send these leads a handful of warm-up emails before the Black Friday sale starts to build even more anticipation:

Warm-up email examples

Last year, this campaign generated about 35,000 leads for our Early Bird List, and those people — who were a small segment of our overall list — accounted for half of the revenue we made over BFCM weekend.

Okay, so that’s a very simple way to get more customers to your Black Friday sale…

Now let’s talk about how you can get those customers to spend more money.

#2 Get Customers to Buy More With Upsells

When we talk about how to get your customers to buy more, we’re talking about ways to increase your average order value (AOV).

(If you don’t know, your “AOV” is the average amount of money spent by your customers per transaction.)

And there’s one strategy I use to increase my AOV that works better than any other…


  • Upsells
  • Cross-sells
  • Order bumps
  • Size upgrades
  • Bundles
  • Subscriptions

By adding upsells like these to your Shopify store, the number of offers you make to your customers goes up, and (not surprisingly) when you make more offers, you make more money.

That’s why brands that add upsells increase their total revenue by 10–15% almost immediately.

So next I’m going to show you three powerful upsells you can implement for Black Friday in just ten minutes with the Shopify upsell app OneClickUpsell.

How to Set Up 3 Lucrative Black Friday Upsells (In Just 10 Minutes)

Since we’re only focusing on those strategies that will make you the most money with the least amount of effort

I’ve chosen 3 upsells that work for every product in your store — they’re “catch all” upsells, so you only need to build it once and it’s shown on every purchase.

In other words, this is as “Set it, and forget it!” as you can get this Black Friday.

#1 Shopping Cart Upsell

Or as it’s known on Amazon, the “Frequently Bought Together” upsell.

This first Black Friday upsell is a popup that appears on your native Shopify Cart Page:

Upsell popup that appears on Shopify Cart Page

Here, you can select up to 5 products to offer your customers during checkout — and to keep it easy, I recommend you choose 3 of your best-selling products.

To show you how profitable this is… during my last Black Friday, this popup made me an additional $3.67 per visitor who viewed it!

And the best part? You don’t even need to offer a discount. You can simply ask customers if they’d like to add another product to their cart, and many will say yes. It’s that easy!

#2 Post-Purchase Upsell

The second Black Friday upsell is even easier.

Once your customer completes their initial purchase, OneClickUpsell displays a custom offer page between the Shopping Cart and their Order Confirmation Page:

custom offer page between the Shopping Cart and their Order Confirmation Page

This upsell is automatically programmed to identify what product your customer just bought, and it offers them that same product at whatever discount you choose.

(We analyzed the data from over $550 million in extra upsell revenue made by our users, and we found that offering the same product is always your best upsell, no matter what you sell.)

And with OneClickUpsell you can literally launch this upsell today in just a few clicks.

The other incredible thing about this post-purchase upsell is that because it occurs after your customer makes their purchase, you can never lose the initial sale.

And they can add the product to their order in a single click without re-entering any payment information.

#3 Thank You Page Upsell

Adding one final offer to your Order Confirmation page (aka “Thank You Page”) is the final step in your Black Friday upsell funnel.

Here is what it looks like on Desktop (left) and Mobile (right):Desktop and Mobile preview of the thank you page upsell

You should save your greatest discount for this final upsell offer, and try to choose the product that applies to most orders — like one of your best sellers.

Or if you want to get fancy, you can create a Black Friday bundle exclusively for your holiday sale and offer that here, too.

Like the post-purchase upsell you just saw, these Thank You Page offers are added directly to the original order, so neither you nor the customer need to worry about managing multiple orders or deliveries.

Set Up All 3 Upsell Funnels In 10 minutes

Unlike other marketing strategies that can take weeks or require a team of designers and developers to launch…

You can launch these three funnels up in about 10 minutes with the Zipify OneClickUpsell app.

This is the same upsell app used by 15,000 merchants — including me, on my own $180 million store.

The best part? Once you set these 3 funnels up, they’ll continue to increase your AOV by 10–15% long after Black Friday is over. You can try OneClickUpsell free for 30 days, too!

Protecting Your BFCM profits

Throughout the year, but especially leading up to Black Friday, you put a lot of time, effort, and resources into driving customer acquisition and revenue.

If something goes wrong — like an accidental deletion or theme error — you could be facing downtime (and lost sales) during the busiest shopping season of the year.

So, what can you do to protect your hard work and potential profits? Put a plan in place to watch for suspicious changes.

Plan For The Best, Prep For The Worst

Ecommerce platforms take no responsibility for your individual store’s data, so it’s up to you to implement safeguards and protect your account-level data (aka, all of the incredible upsells you’ve added for BFCM).

Our friends at Rewind create tools to help you prevent, detect, and recover from unwanted changes to your Shopify store — so you can catch mistakes and disruptions before they become lost sales.

Their Protection Suite ensures that your upsells are flowing, your products are stocked, and absolutely everything else is running smoothly in advance of the largest spending spree of the year.

If you want to protect your Black Friday profits this year, then click here to try Rewind free for 7 days.

Next Steps…

You still have plenty of time to put these two strategies into action before Black Friday.

I’ve tried my best to make them as easy to copy as possible — and if you want to use the same page builder and upsell app I use, then check our Zipify Pages and OneClickUpsell.

Whether you implement these strategies with Zipify Apps or not isn’t important… the only important thing is that you implement them!

And like I said at the start — if you want to go deeper and copy my entire 2023 Black Friday Playbook then check out my full training here:

You’ll get the most copy-and-paste Black Friday training I can possibly give you, including real examples of my:

  • BFCM Ads
  • Email Campaigns
  • Holiday Sales Pages

And as promised — I’ll show you how to get your customers to buy more often by launching mini-campaigns that span from Black Friday to New Years.

Register here to grab the free training.

Try OneClickUpsell


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