Want more from your upsells this Black Friday?

Now you can split test your upsells faster and reach peak performance in a fraction of the time with the new Advanced Split Testing feature for OCU Plus!

Just in time for the Holiday rush…

OCU Plus users can now test up to 4 different upsell products in a single offer — dramatically decreasing the time it takes to collect data and make more sales:

This new advanced split testing feature is available for OCU Plus users in addition to the exclusive perks already available when joining OCU Plus, like:

• Concierge Onboarding
• Personal Account Manager
• Priority Support
• Done-for-you funnel setup
• Ability to archive funnels
• CSV file downloads

If you’re on Shopify Plus, you can apply to join our enterprise tier membership and receive these perks immediately.

Schedule a free demo here and let us walk you through OCU Plus Membership.

3 Advanced Split Test Strategies To Try First

One benefit of being an OCU Plus member is our team of experts runs your split tests for you. As we roll out new features like the new advanced split testing, you’ll have your very own researcher and funnel builder optimizing offers tailored to your brand.

By leveraging 6 years of user data gathered from thousands of Shopify stores, our OCU Plus team knows how to build effective split tests that continue to improve over time.

#1 The Pricing Strategy

First, we’ll test different pricing and discounts to discover which offer drives the most revenue and conversions.

Traditionally, a full-priced item is tested against a 10-20% discount…

But with Advanced Split Testing, we can now test 2 additional pricing combinations at the same time in the same offer:

This gives us direct insight into the acceptable price range of a given upsell and the highest and lowest converting sale price.

And contrary to what you’d expect — the highest converting offer isn’t always the one with the biggest discount. In a recent case study, we’ve actually seen an OCU Plus Member’s customers prefer a smaller discount.

When starting your first advanced split test with varied pricing, our team of OCU Plus experts recommends testing these offer types:

#2 The Product Size & Quantity Strategy

Next, we’ll find your ideal product quantity and size.

If you offer consumables or bundles in your store — or if you can sell the same items in different combinations — then this is a test you want to start right away!

For your second advanced split test, we recommend testing these 4 different product quantities:

By discovering what your highest-performing quantity is, you gain lucrative insight for your next promotion or product launch.

If you know your customers prefer a 5-pack over a 3-pack, then you can use that information to directly increase your sales and average order value.

This same strategy is potent during the holidays when determining which bundles serve best as complementary upsells to your primary item.

Here’s an example of how you would set up an offer with interchangeable items using a basic skincare bundle as a starting point for bundle upselling:

#3 The OCU Offer Type Combinations Strategy

The third advanced split-test strategy focuses on the type of offer instead of the contents of the offer.

In the OCU app, you have the choice of 3 types of upsell offers: single offer, multi-product offer, and dynamic offer:

With advanced split testing, you can mix and match these offer types and combine this strategy with the previous strategies for even more sophisticated optimization.

When testing the different offer types in OneClickUpsell, our team of experts recommends that you start with these four:

It’s Drag and Drop, Too!

Lastly, you can also move the location of your post-purchase offers by dragging and dropping offer card positions in the funnel:

That means you can easily split test the contents of your offers and also their location.

And as part of our new Advanced Split Testing feature, OCU Plus users can leverage the new offer type distribution settings — allowing users to determine how much of your website traffic will see your upsells.

When using this feature for pre-purchase offers, you can essentially split test a new offer against no offer simply by setting the distribution to 50%:

This helps determine if a pre-purchase upsell is successful without triggering a risk of abandoned carts, and it gives you more control over when you decide to reach full distribution.

Want us to build and optimize your upsells?

Schedule a free demo and we’ll walk you through the benefits of OCU Plus.

If you’re on Shopify Plus, you can apply to join our enterprise tier membership, where you’ll get:

• Done-for-you Setup, where all of your upsell funnels are built by OCU’s team of experts
• Concierge Management, including continued optimization and growth strategies from your designated Account Manager
• Priority Support and live chat for Plus merchants from our team of Shopify experts whenever you need it
• (NEW) A/B/C/D Split Testing, including access to done-for-you advanced split-test strategies