Case Studies & Merchant Results

212
Articles written
20+
Years of ecommerce experience
7
Topics covered
Expertise
Scaling DTC brands Ecommerce growth strategy Upsells and AOV Offer creation Sales funnels Founder lessons and leadership The future of ecommerce Customer lifetime value
About Ezra
Ezra Firestone is the founder and CEO of Zipify, the Shopify app company he started in 2016 with the team that helped him build a 9-figure Shopify store from scratch. He has been building ecommerce brands since 2006 and was Shopify’s first-ever Commerce Coach. Today he owns and runs several 8- and 9-figure brands, including BOOM! Beauty, oVertone and Smart Marketer, and he tests every Zipify strategy on his own stores first.
Articles by Ezra
Showing 10–18 of 212Case Studies & Merchant Results
July 11, 2025
Case Studies & Merchant Results
July 2, 2025
Case Studies & Merchant Results
June 18, 2025
Case Studies & Merchant Results
June 9, 2025
Case Studies & Merchant Results
May 22, 2025
Case Studies & Merchant Results
May 15, 2025
Case Studies & Merchant Results
May 7, 2025
Case Studies & Merchant Results
April 28, 2025
Why 150,000+ Shopify merchants and marketers read the Zipify newsletter
Tactical, not theoretical
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Written by the team running funnels for $1M+ Shopify stores. The same playbook our Plus clients pay for.
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One short tactical email every Tuesday. 150,000+ Shopify merchants and marketers already read it.
"
We scaled to $200 million not by spending more, but by getting more from the same traffic.
Better engagement, better retargeting, better conversion rates, better AOV — that's where the real money is.
Ezra Firestone
Founder & CEO, Zipify