From $311K in upsell revenue 5 months ago to $620K today—see how a blue-collar smartwatch brand turned OCU into its #1 profit driver.
When we first spoke to Bashar from Hard Hat Watches, he had already generated over $300K AUD in upsell revenue with OneClickUpsell. That was five months ago.
Today that number has doubled.
And Bashar is back to share how OCU has become the most profitable part of his business:
“If you’re chasing a simple upsell solution that’s gonna massively increase your revenue and your profits, look no further than OneClickUpsell.”
Who They Are (And Why They’re Back)
Hard Hat Watches sells Australia’s toughest smartwatch—for tradies and blue-collar workers—a watch that won’t get destroyed on the job. Since launching, they’ve partnered with NRL and AFL legends, rolled out new products, and continued their expansion into the UK.
They were featured in our original case study after hitting $311K in upsells in their first 10 months. This time, it only took them 5 months to double it to $620K:
“Five months ago, our total upsell revenue through this app was $311,000. Five months later… we’ve pretty much doubled it.”
The Challenge
As a bootstrapped founder, Bashar’s challenges haven’t changed very much this year: low margins, high ad costs, and zero room for error.
As he said in his first case study:
“Anyone who’s in the ecommerce space knows that margins are pretty thin and upsells are critical for making a profitable store.”
Like many ecommerce owners, he needed a way to increase profitability so he can afford to scale—without annoying his customers in the process.
The Turning Point
Bashar discovered OneClickUpsell through a mentor in the ecommerce space. He started with a few post-purchase funnels—and the impact was immediate. But five months ago, things leveled up.
That’s when Hard Hat Watches upgraded to Shopify Plus, unlocking in-checkout upsells for the first time.
“Straight away, I put these checkout upsells on, which have a pretty strong conversion rate and great amount of revenue.”
From there, Bashar continued building out more funnels and started experimenting with OCU’s built-in split testing to optimize performance even more.
The Results
In just five months, Hard Hat Watches doubled their upsell revenue from $311K to over $622K. Today, post-purchase offers drive more than 33% of their total revenue.
And even with a slow UK rollout, upsells have brought in over £30,000—keeping their UK store profitable when it otherwise wouldn’t be.
- Upsell revenue grew from $311K to $622K
- Post-purchase upsells = 33% of total revenue
- OCU is keeping their UK expansion profitable
“Most of our profitability comes from upsells.”
“We would be operating at a loss [in the UK] if it wasn’t for having a strong upsell conversion rate.”
The Tools They Used
Bashar continues to find new ways to optimize performance with OneClickUpsell.
After adding in-checkout offers, he began running A/B tests—not just for which products to show, but in what order. And his results prove that it’s worth testing everything:
For Bashar, OneClickUpsell is a “no brainer.” He’s now using it in other ecommerce businesses he consults for, and in some cases, seeing even higher conversion rates than with Hard Hat Watches.
Here’s what’s working for Hard Hat Watches:
- Slide Cart Drawer (included free)
- In-Checkout upsells (included free)
- Full-funnel optimization: pre-purchase, in-checkout, & post-purchase upsells
- Built-in split testing to optimize every offer
Ready to Scale Like Hard Hat Watches?
If you’re looking for a simple way to boost your revenue without spending more on ads, you’re just one click away.
👇 Try OneClickUpsell free for 30 days and start turning every visitor into more revenue—just like Bashar.
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