See how a bootstrapped founder with zero tech skills turned a simple upsell strategy into a six-figure revenue stream with OneClickUpsell.
UPDATE: Check out how Hard Hat Watches doubled their upsell revenue after this post was published: Hard Hat Watches Part 2
Overview
Hard Hat Watches was built for hard-working tradespeople. They make rugged, reliable smartwatches that can take a beating on the job and still look great when you get home.
Bashar, the founder, was a former tradie himself. He didn’t have a dev team. He wasn’t interested in learning how to write code. He just needed to turn a profit fast—and with OneClickUpsell, he got a tool that did exactly that.
“It was the simplest process to add hundreds of thousands of dollars to my bottom line.”
The Challenge
Bashar was bootstrapped and launching a new brand from scratch. That meant thin margins, rising ad costs, and zero room for error. Every sale had to count.
“Anyone who’s in the ecommerce space knows that margins are pretty thin and upsells are critical for making a profitable store.”
The mission was clear: keep the funnel lean, conversion-focused, and scalable without hurting conversions.
Why They Chose Zipify
As a non-technical founder, Bashar wanted simplicity without sacrificing results. OCU delivered with its easy UX, built-in analytics, and post-purchase upsells that only appear after the purchase is confirmed—so you never lose the initial sale.
“I’m not the most tech savvy person… I needed an app that’s going to be simple to use and effective for someone who doesn’t know how to use code.”
With OneClickUpsell, he could launch proven, profitable upsells funnels in minutes without the learning curve or the overhead.
The Solution
Bashar started with his flagship product, the Hard Hat Smartwatch. Despite earning over $64K, his best upsell funnel is deceptively simple.
Bashar’s $64K Post-purchase Funnel:
Upsell 1 – Offer a discounted silicon band immediately after they click “Checkout”
Upsell 2 – If they accept upsell 1, offer a hardguard screen protector next
Downsell – If they decline, offer a branded water bottle as a last accessory.
This funnel is absolutely crushing it with a 30% conversion rate on over 10,000 views, and it can work for any Shopify store.
“The most simple funnel out of all of these has led to the most revenue.”
He added this same strategy across all his top-selling products—essentially copy and pasting his way to tens of thousands of dollars in extra upsell revenue.
The Results
In just 10 months, OneClickUpsell helped Hard Hat Watches generate $311,000 in extra revenue all without touching a line of code. That kind of growth didn’t require more ad spend or a complete redesign—just a simple upsell flow that actually converts.
“It’s really the difference between having a profitable, healthy store, versus having a store that’s just scraping by.”
When the team expanded into the UK, they duplicated the same funnel—no changes, no dev—and pulled in an additional £5,500 (~$10K AUD). That’s proof that this strategy can really scale.
“I hope I’ve shown that the revenue increase by using this app is phenomenal, and it’s a no brainer.”
Key Takeaways
- Simple wins: Bashar’s highest-converting funnel was the easiest one to build.
- Stack your offers: Layering upsells and downsells boosted both conversion and revenue per visit.
- Scale what works: The same funnel that crushed in AU worked again in the UK—copy, paste, profit.
Want to add six figures to your store without hiring a dev or touching code?
Join brands like Hard Hat Watches using OneClickUpsell to turn simple offers into serious revenue.
