Case Study: Driving Conversions and AOV with OCU’s Free Slide Cart Drawer


Overview

When Zipify launched the free Slide Cart Drawer feature inside OneClickUpsell the results were immediate.

Just months after launch, the Slide Cart Drawer has already driven $1.5M+ in revenue for Shopify merchants, and it’s accelerating fast, with over $300K/month and rising. 

These three brands show exactly why: 

  • Gussy’s Gut increased AOV by +16.47%
  • Savvy Touch added $38,134 in revenue 
  • Rootganic drove $4.16 revenue per visit

What Is A Slide Cart Drawer?

Instead of sending shoppers to a standalone cart page (and potentially losing them in the process), the Slide Cart Drawer opens right on the store page, giving customers instant access to their cart without interrupting their shopping flow.

Key Benefits

  • AI-powered upsells: Add up to 8 AI-powered upsell offers that personalize to each shopper automatically. 
  • Free shipping/Rewards bar: Use reward thresholds to motivate shoppers to spend more and boost AOV.
  • Increased engagement: Customers can edit their cart from any page which means more browsing, less drop-off, and higher conversions.
  • Reduced Abandoned Carts: Its smooth and intuitive design reduces friction making it easier for customers to review their orders before checking out.

And unlike other apps, the Slide Cart Drawer is included with every OCU plan, no extra fees, ever.


Brand 1: Gussy’s Gut

About the Brand
Gussy’s Gut is a pet wellness brand focused on optimizing canine health through organic and science-backed nutrition that goes beyond traditional kibble and treats.

The Strategy
From the moment Gussy’s Gut installed OneClickUpsell, they activated the Slide Cart Drawer and added upsell offers right into the cart experience. No extra steps. No disruption. Just hyper-relevant add-ons, shown when shoppers were already in buying mode.

By delivering upsells before checkout, and aligning them with what pet parents already had in their cart, they created a seamless path to higher conversions.

The Results (First 30 Days):

  • +16.47% lift in Average Order Value (AOV)
  • 50% of upsell orders came directly from the Slide Cart Drawer

Why It Worked
Gussy’s Gut didn’t overcomplicate things. They used the built-in SCD tools to serve value-adding offers in a non-pushy way, and the results speak for themselves. When upsells feel helpful, not salesy, customers buy more without hesitation.


Brand 2: Savvy Touch

About the Brand
Savvy Touch is a New Zealand based brand that creates natural, chemical-free personal care products that prioritize skin health and performance. Their customers expect clean ingredients, and a clean shopping experience.

The Strategy
Savvy Touch had been relying mostly on post-purchase upsells, meaning they were missing out on valuable pre-checkout revenue. By enabling the Slide Cart Drawer and customizing it to match their brand, they created an on-brand, on-site funnel that worked before customers hit the checkout page.

They added targeted cart drawer upsells, showing complementary products based on what was already in the shopper’s cart, so it felt intuitive, helpful, and personalized.

The Results:

  • $38,134 in added revenue from Slide Cart Drawer upsells
  • That’s 76% of their total upsell revenue

Why It Worked
Savvy Touch didn’t change their whole funnel, they simply added one key moment: pre-checkout upsells. By catching customers at the right time, with the right offer, they turned the cart into a high-converting revenue driver.


Brand 3: Rootganic by Isa Herrera

About the Brand
Rootganic is the ecommerce storefront of Isa Herrera, a pelvic health expert and bestselling author. The brand offers hormone-free supplements designed to support women’s pelvic floor, bladder, and overall wellness.

The Strategy
In mid-April, Rootganic rolled out Slide Cart Drawer upsells, not to replace their existing upsell strategy but to enhance it. 

Instead of waiting until after checkout, they introduced upsells inside the cart drawer so they were seamlessly integrated into the shopping flow. These weren’t generic offers either, they were carefully curated, personalized products that complemented what customers already had in their cart.

The Results:

  • 20% of total upsell revenue came from Slide Cart Drawer offers
  • These offers drove $4.16 in Revenue Per Visit (RPV)

Why It Worked
Rootganic didn’t replace anything, they layered Slide Cart Drawer upsells on top of their existing strategy. This gave them a low-friction way to earn more revenue per customer without rebuilding their funnel. It was additive, not disruptive, and that’s what made it so effective.


Key Takeaways for Other Shopify Brands

These 3 brands prove one thing: when you make upsells easy, personalized, and well-timed, customers actually engage with them.

  • You don’t need to rebuild your funnel to boost revenue: Slide Cart Drawer upsells layer seamlessly into your existing strategy, so you can grow AOV without disrupting what’s already working.
  • Pre-checkout offers = more conversions: By seamlessly integrating upsells into your cart, you enhance the buying journey without adding friction—so customers buy more, naturally.
  • AI upsells drives performance: With AI-powered upsells, you can deliver personalized offers that boost engagement, AOV, and revenue per visit, automatically, no manual setup required.

This is a plug-and-play upgrade. That means you can launch the Slide Cart Drawer on your store in one click, no need to rebuild your upsell funnels from scratch.

Already using OCU? Here’s how to enable it.


Add the Slide Cart Drawer to Your Store

If you’re looking for an easy, high-impact way to increase AOV and conversions, this is it. The Slide Cart Drawer is free right into OneClickUpsell, so you can launch personalized, revenue-driving upsells in just a few clicks.

No developers. No custom code. Just more revenue from the traffic you already have.

Start your free trial of OneClickUpsell today

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