How a premium knife brand turned add-ons into a scalable revenue stream without writing a line of code
Knifewear isn’t your average kitchenware retailer. With roots in Japanese blacksmithing and a deep passion for craftsmanship, they’ve built a loyal customer base through their flagship brand and sister store, Kent of Inglewood.
But even with a thriving Shopify Plus storefront and high-ticket products, their revenue per order wasn’t as high as it could be.
They needed a better way to increase AOV without rebuilding their checkout or depending on custom development. That’s when they turned to OneClickUpsell.
The result? A huge lift in AOV and a reliable new revenue channel.
The Challenge: Great Product, Untapped Revenue
Knifewear had built a world-class product catalog and a loyal following. But like many fast-growing Shopify Plus brands, they saw clear room for improvement when it came to average order value.
The problem wasn’t a lack of tools—it was the absence of an upsell system built specifically for Shopify merchants. One that’s fast to launch, frictionless for customers, and actually drives results without clogging up the checkout.
They considered building something custom, but that would mean spending thousands, waiting weeks, and crossing fingers for a result that might not deliver.
Why They Chose OneClickUpsell
When the Knifewear team discovered OCU, the difference was immediate.
The app gave them the flexibility to run high-converting upsells across pre-purchase, post-purchase, and even Shopify Plus checkout without writing a single line of code.
Here’s what they said:
“One Click Upsell is a real game changer for us at Knifewear and Kent of Inglewood… I can’t recommend this app enough… It’s still way cheaper than hiring someone for a custom app.”
Between the intuitive builder, powerful funnel features, and Zipify’s world class support, OCU gave Knifewear everything they needed to test, scale, and win.
The Strategy: Smart Add-Ons, Delivered at the Right Moment
Knifewear began using OCU to offer highly relevant upsells like blade guards, sharpening stones, and specialty accessories at key points in the customer journey.
Pre-purchase offers nudged shoppers to bundle complementary items before checkout. Post-purchase upsells gave them a frictionless, one-click way to add value after buying, without re-entering payment info. And because OCU integrates natively with Shopify, it all happened inside their existing checkout flow.
The result? A smoother shopping experience for customers and much more profit for the brand.
The Results: AOV Growth, No Extra Traffic Needed
With OCU in place, Knifewear created a reliable new way to grow revenue without increasing ad spend or touching their existing tech stack. The upsells weren’t pushy or gimmicky, they were helpful, relevant, and perfectly timed.
And because OCU’s system is built to scale, Knifewear now has a reliable revenue lever they can continue to optimize over time.
What Other Shopify Brands Can Learn
Here’s what this story proves:
- You don’t need a developer to launch a high-converting upsell funnel
- Pre- and post-purchase offers can lift revenue significantly for premium brands
- Simplicity scales, especially when you’re using tools built for Shopify Plus
If your team is considering custom coding upsells, reach out to our team OCU Plus first. We can save you the time, energy, and headache of building from scratch—and deliver a proven system that drives more revenue from day one.
Want to Sell Like Knifewear?
Start your free trial of OneClickUpsell today and build a smarter funnel that increases AOV in just a few clicks.
Try OneClickUpsell
