Background
Triquetra Health is a fast-growing wellness brand delivering science-backed supplements to customers around the world. Like many Shopify Plus merchants, they had already dialed in customer acquisition. What they wanted next wasn’t just more traffic—but to get more value from the traffic they already had.
Challenge
Triquetra knew a more advanced upsell strategy could increase their average order value, but they didn’t have the bandwidth to test, build, and optimize the funnels in-house. They were looking for a way to scale upsell revenue quickly — without pulling time and focus from their day-to-day operations.
Solution
In late July of 2025, Triquetra partnered with the Zipify OneClickUpsell Plus Enterprise team.
Instead of learning a new app or building funnels themselves, they handed it off. The OCU Plus Enterprise team took care of everything. We analyzed Triquetra’s store, product lineup, and customer behavior, then tailored every offer to optimize their entire customer journey—from pre-purchase to thank you page.
What they got was a fully managed upsell system that runs quietly in the background, adding 5-figures a month in revenue without pulling attention from the core business:
- Done-for-you setup – Pre- and post-purchase offers were built and launched for them
- Expert strategy – Offers were designed around Triquetra’s product mix and customer data
Results
In less than six months, Triquetra Health generated $211,885 in additional revenue and saw a significant lift in AOV—revenue that would’ve been left on the table otherwise.
That’s over $40,000 per month in new revenue, with zero added ad spend or extra work for Triquetra’s internal team.
65% of that revenue came from pre-purchase “Upgrade to Bundle” offers: highly targeted, perfectly timed upsells that often convert with smaller discounts and drive more profit to the bottom line.
Key Takeaways
- Pre-purchase bundle upgrades drive major impact
Nearly two-thirds of all upsell revenue came from these strategic bundle offers.
- Specialized strategy accelerates results
A tailored upsell plan and ongoing optimization quickly unlocked over $200K in extra revenue. - Sustainable revenue growth
The OCU Plus Enterprise approach creates a repeatable system for long-term AOV gains
Conclusion
Triquetra Health already had the team, the traffic, and the momentum. What they didn’t have was time to design, test, and manage upsells in-house. They made the strategic decision to hand it off to the OCU Plus Enterprise team, so their team could stay focused on growth.
That decision paid off. So far, Triquetra added $211,885 in additional revenue at an ROI of 33x—all from upsells their team didn’t even have to build.
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