The DTC Revenue Playbook
The full-funnel framework used across 100+ Shopify Plus stores — 15 chapters, 5 case studies, and a 90-day roadmap to 20% more revenue without raising ad spend.
Everything in this bundle
- 15-chapter playbook
- 90-day roadmap
- 5 Plus brand case studies
- Funnel framework benchmark
- Pre- & post-purchase frameworks
- BFCM-ready offer stack

Plus Edition · 2026
The Shopify Plus Revenue Playbook
- Marketers & Shopify merchants subscribed
- 150,000+
- In merchant revenue generated
- $1B+
- Among Shopify's leading developers & educators
- 10+ years
Playbooks, trainings, tools, and case studies for Shopify merchants who want to win. Built by the operators behind the Zipify suite of apps — free, ungated, and built to actually work.
Live & On-Demand
Webinars
Live trainings and Q&As plus on-demand replays — join us live or watch anytime.
Foundations
Start Here
New to Zipify? These are the foundational resources every merchant should hit first.
AI Optimization
Are You Invisible to AI? 7 Shopify Fields AI Actually Checks
Revenue
AOV Growth
Upsell, cross-sell, and post-purchase tactics that actually lift average order value.
Decision Support
The Operator's Toolkit
Resources for the operator running the whole business — not just one funnel.
Seasonal
BFCM & Holiday Sales
Everything you need to plan, stage, and run your biggest revenue weekend of the year.
Enterprise
Shopify Plus
Built for Plus operators — enterprise tactics, Plus-only offers, and 1-on-1 access to our team.
Curated Bundles
Deep Dives
Curated mini-bundles around a single topic — rotated periodically.
Deep Dive · AI Optimization
AI That Actually Moves Revenue
What AI is genuinely good for in commerce — and where it's still hype. Real benchmarks, real workflows.
- AI Ecommerce 2026 — Revenue Levers Study
- ShopRank AI in Action — Watch It Find a Winner
- 10 AI Prompts for Shopify Operators
- The "Teaches, Guides, Executes" Framework
Deep Dive · CRO
Conversion Rate Optimization
Page-level testing, funnel improvements, and the small changes that move conversion rate.
- The Product Page CRO Playbook
- 24 Split Tests From a 9-Figure Store
- Checkout Friction Audit (14 items)
- A/B Testing for Stores Under $1M/Month
Deep Dive · Pre-Purchase
Pre-Purchase Offers
Bundles, frequently-bought-together, and pre-checkout upsells that lift AOV before checkout begins.
- The Holiday Bundle Cookbook (25 recipes)
- The 3-Tiered Cart Strategy
- Configuring Free Shipping Thresholds
- Free Shipping Threshold Calculator
Featured Deep Dive · Advertising
Paid Acquisition That Survives Every Algorithm Update
The full advertising playbook from a team that's spent eight figures on Meta, Google, and TikTok — account structure, creative frameworks, attribution, and the moves that actually compound.

Featured Deep Dive · Mindset
Operator Wisdom From a $200M Founder
A peek into Ezra Firestone's operating structure and philosophy: How he built a $300M Ecommerce brand.

The Zipify Suite
Built by operators. Used by 15,000+ Shopify stores.
Six apps, one platform — install any of them free and start in minutes. No credit card required.
PostProfit
Monetize your thank-you page in 5 minutes — passive revenue, zero extra traffic.
Install Free →PerfectMatch
AI cross-sells that don't feel like cross-sells. Higher AOV, less friction.
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