Black Friday is the biggest opportunity of the year for ecommerce brands, but if you wait until November to start prepping, you’re already behind.
That’s why we created the 2025 BFCM Checklist: a step-by-step breakdown of what to do, when to do it, and how to do it from September through the end of the holiday season.
To help you get even more from that checklist, we’ve crafted 10 powerful AI prompts tailored to each stage of your BFCM prep. These prompts are designed to save you time, spark ideas, and make your campaigns smarter and more profitable.
Want the full BFCM Checklist to follow along?
Register for the 2025 BFCM Bootcamp and get the companion checklist instantly.
1. Bundle & Urgency Offer Creation
Checklist Sync: Merchandising (September)
This prompt helps you brainstorm compelling bundles and free gift combos that maintain profit margins while adding urgency. Perfect for early-season planning to avoid deep discounts and maximize your AOV.
Prompt:
You are a senior ecommerce strategist. It’s mid-September and we’re preparing bundle offers for BFCM based on our top-tracking products. Discover 3 bundled deal ideas that maintain at least 20% margin, include a free gift (relative to our product catalogue [link]), and leverage urgency (“limited stock,” “48-hour window”). For each, provide a short name, key messaging angle, and rationale.
2. Segmented Email Sequence
Checklist Sync: Warm Audiences (Sept–Oct)
Use this prompt to craft high-converting email flows tailored to different customer segments. It helps revive interest from past BFCM buyers and creates personalized touchpoints that drive results.*
Prompt:
You are a direct-response email marketing strategist. Create a 3-email campaign for prior BFCM buyers who haven’t purchased this fall. Segment “past VIPs” vs. “past window shoppers.” Include subject line, pre-header, and email body. Emphasize exclusivity, urgency, bundled offers, and follow our brand’s tone/content guidelines.
3. Cross-Channel Ad Copy
Checklist Sync: Marketing Channels (September)
This prompt gives you copy variations for multiple ad platforms, tailored to each channel’s best practices. Great for building a cohesive, omnichannel paid strategy.*
Prompt:
You are a performance marketer launching Black Friday ads on FB, IG, and Google. My offer is a 25% off site-wide coupon + free gift over $75. Generate 3 distinct ad variants (headline + body + CTA) tailored per channel:
- FB/IG: UGC/emotional
- Google Text: benefit-driven
- Google Display: problem/solution
4. Landing Page Framework + Copy
Checklist Sync: Build Pages (Sept–Oct)
This prompt helps you create a high-converting landing page structure and fills it with compelling copy. Ideal for anyone using Zipify Pages or building sales-specific destinations.*
Prompt:
You are a conversion-rate optimizer building a Black Friday landing page. Suggest a wireframe: headline, subhead, hero image, 3 bullet benefit statements, social proof block, urgency countdown, CTA. Then write the actual copy for each section for our ‘Holiday Warm & Cozy Blanket.’
5. One Click Upsell Copy
Checklist Sync: Upselling & Cross-Selling (Sept–Oct)
Use this to instantly generate high-converting post-purchase upsells. These prompts boost your AOV using emotional, holiday-specific messaging with minimal copy.*
Prompt:
You are a CRO expert. A customer buys our “Fall Candle Set.” Write two short, emotional post-purchase one click upsells to increase AOV: one bundle with discount, one cross-sell. Each must tie to occasion (cozy winter nights), follow checklist urgency cues, and stay under 40 words.
6. Cyber Monday Countdown SMS
Checklist Sync: Cyber Monday (Dec 1)
This prompt equips you with concise, urgent SMS copy timed for the final hours of Cyber Monday. A perfect last push to squeeze every sale out of your campaign.*
Prompt:
You are an SMS strategist. Send two 160-character SMS messages for the final hours of Cyber Monday. Use urgency, clear offer details, and a trackable link. First to go live at hour 6, second at hour 2.
5. One Click Upsell Copy
Checklist Sync: Upselling & Cross-Selling (Sept–Oct)
Use this to instantly generate high-converting post-purchase upsells. These prompts boost your AOV using emotional, holiday-specific messaging with minimal copy.*
Prompt:
You are a CRO expert. A customer buys our “Fall Candle Set.” Write two short, emotional post-purchase one click upsells to increase AOV: one bundle with discount, one cross-sell. Each must tie to occasion (cozy winter nights), follow checklist urgency cues, and stay under 40 words.
7. Abandoned Cart Low-Stock Alert
This helps you capture cart abandoners with urgency-based copy triggered by low inventory. Ideal for increasing conversions on popular SKUs during peak sales days.*
Prompt:
You are a user-centric copywriter. A popular product is low on stock (< 20 units) during BFCM. Write a single abandoned cart reminder for people who viewed it. Use urgency (“last chance”), social proof (“X customers are loving it this week”), and keep it under 80 words. Include a strong CTA.
8. A/B Test Plan for Paid Ads
Checklist Sync: Campaign Audit (Nov 11–15)
This gives you a structured testing framework for optimizing ad performance on a limited budget. Great for validating offers and creatives before your major pushes.*
Prompt:
You are a paid ads strategist. Outline a mini-A/B testing strategy for BFCM: test offer headline, image, CTA across 3 ad sets, each with a $50 budget. Include test goal, success metrics, duration, and next-step decision rules.
9. Post-BFCM Report Template
Checklist Sync: BFCM Retrospective (Jan 6)
This prompt builds a performance summary that tracks all the KPIs from your BFCM campaigns. Use it to document wins, identify weak spots, and plan for next year.*
Prompt:
You are a data reporting specialist. Draft a Black Friday performance report template for our ecommerce store. Include sections: Offer performance, Revenue/ROAS, AOV change, Email/SMS sweep analysis, Cost per acquisition, 3 key learnings, and 2 next-action recommendations.
10. Full Holiday Funnel Playbook
Checklist Sync: Multi-phase Campaigns (Early BFCM, Thanksgiving, Black Friday, Cyber Monday, Green Monday, NYE)
Use this prompt to build an end-to-end campaign map across all major holiday milestones. It aligns your email, SMS, and ad strategy from October through New Year’s.*
Prompt:
You are a growth strategist integrating our BFCM funnel tools. Create a holiday sales funnel playbook using our checklist’s order:
Early teaser (email + SMS) in late October → Offer launch (ads + LP + email + SMS) early Nov → Peak BFCM push → Post-sale follow-up + re-engagement.
For each stage, give channel, timing, message objective, tool, and KPI. Format as table.
Ready to Build Your BFCM Plan with AI?
These 10 prompts are just the beginning. To execute your biggest holiday season yet, grab the companion 2025 BFCM Checklist now if you haven’t already — it’s free when you register for the Bootcamp.
On Sept. 18, we’ll walk you through every step, including what AI tools you can use to execute each tactic faster and more profitably.
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