Introduction

D’IYANU is a bold, culturally inspired fashion Shopify Plus brand blending heritage and contemporary design. But apparel is a notoriously tough category to upsell. With hundreds of product variants, it’s hard to know what to recommend post-purchase, let alone do it at scale. 

Still, the opportunity was clear: crack the upsell code in fashion, and you can unlock thousands in additional revenue each month.

That’s what led D’IYANU to first to OneClickUpsell and eventually to OCU Plus. With powerful AI-driven offers and expert optimization, they could personalize upsells at scale—without drowning their team in extra work.

The Challenge

With a diverse product catalog spanning gender, style, and fit, recommending the “right” post-purchase offer was anything but straightforward. Generic cross-sells often feel irrelevant. Building custom funnels for every product took too much time. And figuring out what actually worked? That was another project entirely.

D’IYANU’s ecommerce team ran into a few familiar pain points:

  • Apparel complexity: Fashion isn’t plug-and-play. Manual matching of upsells across styles and categories often missed the mark.
  • Manual funnel fatigue: Each upsell funnel had to be built and managed manually by their team. That process simply didn’t scale, especially when they were focused on launches, campaigns, and merchandising.
  • Generic offers = underperformance: Without built-in intelligence, upsells often felt like educated guesses instead of smart, data-backed recommendations.
  • Untapped AOV gains: While upsells were delivering some revenue, D’IYANU saw room to increase average order value more consistently, and more efficiently.

They needed a way to deliver smarter, more personalized offers at scale—without turning funnel-building into a full-time job.

Implementation Strategy

D’IYANU didn’t start from scratch when they upgraded to OCU Plus, they already had a couple of collection funnels live using AI-driven offers. That early traction gave them a head start.

Once onboarded, they were paired with Karina, a Zipify Success Manager with experience working with apparel brands. She immediately saw the potential: in fashion, upselling products from the same collection consistently performs well, especially when you pair it with smart automation.

Together, they expanded the strategy: Collection Funnels.

Karina helped D’IYANU build out additional collection-based funnels that grouped products by category, like:

  • Women’s Dresses
  • Men’s Tops
  • Blazers

Each funnel auto-triggered relevant upsells based on what the customer had just purchased. Instead of manually assigning individual offers, a single Collection Funnel could cover dozens of SKUs. That meant faster setup, better targeting, and less backend work.

AI vs. Bestseller Split Tests

Their Success Manager also set up multiple split tests (like this one for women’s bottoms) to compare static best-seller offers against OCU’s AI-powered offers:

AI offers use signals like the customer’s previous orders (when available) and product relationships to deliver personalized, data-backed recommendations for every customer. In D’IYANU’s case, that meant every upsell felt more relevant, and performed better over time.

With OCU Plus, D’IYANU evolved from hand-curated upsells to a dynamic, scalable system guided by both performance data and expert strategy.

The Results After 3 Months On OCU Plus:

After upgrading to OCU Plus, D’IYANU saw a clear and immediate revenue lift, without changing their traffic, products, or discounting strategy.

Here’s what happened over the first 3 months:

  • +133% increase in monthly upsell revenue: From an average of $6,277.83/month with OCU Unlimited to $14,653.93/month on OCU Plus
  • $8,376 in additional monthly revenue unlocked: Thanks to AI-driven offers, better funnel targeting, and ongoing optimization guidance
  • $43,961.78 in upsell revenue generated in just 3 months: Reaching their previous 7-month total with OCU Unlimited in half the time
  • More revenue without more work: With AI and split testing continuously refining offer combinations, funnels kept improving even while the team focused on other priorities

Why They Switched to OCU Plus

D’IYANU was already using OCU Unlimited, but they weren’t getting the full upside.

With OCU Plus, they got something Basic doesn’t offer: a dedicated Success Manager. Think of it as having a full-time upsell strategist on your team, without the payroll or oversight.

Their manager, Karina, brought deep apparel experience and immediately:

  • Provided the custom upsell strategy
  • Performed funnel audits
  • Managed the split tests

And directly contributed to the strategic lift that turned a good setup into a $45K revenue machine in just 3 months.

6. Key Takeaways

Here’s what other apparel merchants can learn from D’IYANU:

  • Use Collection Funnels to launch high-relevance upsells without custom builds
  • Let AI recommend offers when you don’t have time to A/B test everything
  • Run split tests consistently, and let performance decide what stays live
  • Leverage the experts: Dedicated Success Managers help turn strategy into ongoing revenue growth

Want to double your upsell revenue like D’IYANU?

Book a free strategy call today and we’ll show you how to scale your store with AI, split testing, and proven upsell tactics from our expert team.