How a fast-growing DTC coffee brand used a prebuilt upsell funnel to 4x revenue—before and after checkout
Overview
Java Planet Organic Coffee Roasters is a premium Shopify brand serving ethically sourced, small-batch beans to caffeine lovers nationwide. As a subscription-first business, they’re laser-focused on retention and maximizing the value of every order.
But there was one critical gap in their funnel: they weren’t offering anything beyond the product page.
So they activated OneClickUpsell’s prebuilt funnel—a plug-and-play option that delivers both pre-purchase and post-purchase offers without the need for custom coding or complicated workflows. The result?
$22,813 in additional revenue, a frictionless customer journey, and a 4x boost in total revenue—with zero extra ad spend.
👉 Bonus: Scroll to the end for a short video from Java Planet Organic Coffee Roasters showing exactly how this funnel drove their results, backed by real analytics.
The Challenge
Java Planet Organic Coffee Roasters had a rock-solid front-end experience: high-converting landing pages, a loyal subscription base, and strong retention.
But they weren’t monetizing two of the most valuable moments in the buying journey:
- Before checkout – No targeted add-ons or bundle upgrades
- After checkout – No post-purchase offers to boost AOV
The funnel stopped cold at “Buy Now.” And that meant lost revenue, every single day.
Why They Chose Zipify
Building custom upsell flows wasn’t an option. The team wanted speed, support, and something they could trust to work out of the box.
- They already used Zipify Pages to create high-performing landing pages
- Zipify’s help docs and onboarding content made it easy to self-launch
- And when they needed help? “Absolutely world-class” support backed them up
“I love the Zipify/Smart Marketer family of products including the One-Click Upsell App. Their products work well, their help articles are well written, and when you need to contact them their customer service is absolutely world-class.”
With that trust already in place, turning on OCU’s prebuilt funnel was a quick decision.
The Solution: A Two-Step Funnel That Just Works
Instead of building a funnel from scratch, Java Planet Organic Coffee Roasters activated the prebuilt upsell funnel that’s available with one click inside of OneClickUpsell.
Here’s what it delivered, instantly:
- Pre-Purchase Offers – Relevant add-ons and premium bundles shown before checkout
- Post-Purchase Offers – One-click upsells shown right after the initial sale (no payment re-entry needed)
- High-Converting Strategy – The funnel is built with Zipify’s top-performing offers based on nearly $1 billion in upsell data
- Instant Setup – You can launch it in second with one click, no dev required
- Zero Risk to Conversion Rate – Post-purchase offers never disrupt the original transaction
It was fast, frictionless, and most importantly—effective.
The Results
With just one funnel, Java Planet Organic Coffee Roasters:
- Added $22,813.16 in new revenue
- Spent $0 in additional ad budget
- Delivered more value per customer
4x’d their total store revenue by monetizing opportunities most brands ignore
Key Takeaways
Here’s what you can borrow from Java Planet Organic Coffee Roasters’ playbook:
- Use the tools you already have. OCU’s prebuilt funnel delivers both pre- and post-purchase offers without the difficult setup
- Revenue doesn’t stop at checkout. You can capture more value at every step of the buying journey
- Speed = faster ROI. They launched a pre-built funnel in minutes and saw results almost instantly
- Support scales with you. Zipify’s docs, tools, and team helped them move faster
Bonus Video: Real Revenue Breakdown
Java Planet Organic Coffee Roasters shared a quick video showing exactly how the prebuilt funnel helped them drive a 4x revenue increase—with real numbers and clear proof.
👉 Pro Tip: OCU’s prebuilt funnel (yes, the same one Java Planet Organic Coffee Roasters used) is already waiting in your dashboard. If you haven’t tested it yet, you’re missing one of the easiest wins in ecommerce.
Ready to Scale Like Java Planet Organic Coffee Roasters?
Start your free trial of OneClickUpsell and activate the same prebuilt funnel—optimized for conversions, ready to launch, and proven to work.
Try OneClickUpsell
