Paid Ads, Growth & Founder Lessons

212
Articles written
20+
Years of ecommerce experience
7
Topics covered
Expertise
Scaling DTC brands Ecommerce growth strategy Upsells and AOV Offer creation Sales funnels Founder lessons and leadership The future of ecommerce Customer lifetime value
About Ezra
Ezra Firestone is the founder and CEO of Zipify, the Shopify app company he started in 2016 with the team that helped him build a 9-figure Shopify store from scratch. He has been building ecommerce brands since 2006 and was Shopify’s first-ever Commerce Coach. Today he owns and runs several 8- and 9-figure brands, including BOOM! Beauty, oVertone and Smart Marketer, and he tests every Zipify strategy on his own stores first.
Articles by Ezra
Showing 82–90 of 212Case Studies & Merchant Results
April 22, 2021
Case Studies & Merchant Results
April 16, 2021
Landing Pages & Zipify Pages
April 15, 2021
OCU Product Updates & Release Notes
April 8, 2021
Paid Ads, Growth & Founder Lessons
March 25, 2021
OCU Product Updates & Release Notes
March 16, 2021
Case Studies & Merchant Results
March 10, 2021
Why 150,000+ Shopify merchants and marketers read the Zipify newsletter
Tactical, not theoretical
Playbooks you can ship this week — not 280-character takes from people who've never run a store.
Operator-tested
Written by the team running funnels for $1M+ Shopify stores. The same playbook our Plus clients pay for.
Weekly, no fluff
One short tactical email every Tuesday. 150,000+ Shopify merchants and marketers already read it.
"
We scaled to $200 million not by spending more, but by getting more from the same traffic.
Better engagement, better retargeting, better conversion rates, better AOV — that's where the real money is.
Ezra Firestone
Founder & CEO, Zipify