Shopify Masters Podcast: “The Power of Content: How 1 Article Generated $22 Million in Sales”

Wow! Our ecommerce brand, BOOM! By Cindy Joseph, was featured on the Shopify Masters podcast.

The episode is called “The Power of Content: How 1 Article Generated $22 Million in Sales”

And you can listen to it right here:

In this episode of the Shopify Masters podcast, Zipify CEO Ezra Firestone shares the powerful content marketing strategy that any seller can use to turn a faceless product into a story-driven brand…

All for $10 a day.

Plus more valuable business insights, like:

  • Owning your brand is important. We stress the importance of moving away from dropshipping and white labeling so you can own your brand identity. Find a purpose to associate with the business that you’re trying to build.
  • Test content and reinvest in your business. Produce content and test which pieces convert the best, then use the revenue generated to put more ad dollars behind that content.
  • Profitability isn’t everything. What’s most important is having fun and enjoying our day to day while creating a product that’s of value to our customers. Then we think about profitability.

It was such an honor to be a guest on the show!

Listen to the podcast above, or go here to check out the full post on the Shopify blog.

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