Author

Ezra Firestone

Founder & CEO

212

Articles written

20+

Years of ecommerce experience

Topics covered

Expertise

Scaling DTC brands Ecommerce growth strategy Upsells and AOV Offer creation Sales funnels Founder lessons and leadership The future of ecommerce Customer lifetime value

About Ezra

Ezra Firestone is the founder and CEO of Zipify, the Shopify app company he started in 2016 with the team that helped him build a 9-figure Shopify store from scratch. He has been building ecommerce brands since 2006 and was Shopify’s first-ever Commerce Coach. Today he owns and runs several 8- and 9-figure brands, including BOOM! Beauty, oVertone and Smart Marketer, and he tests every Zipify strategy on his own stores first.