[Case Study] Pet Brand Generates over $400,000 with OCU Split Tests

“All in all it was a good decision to go with Zipify OneClickUpsell because we made so much extra revenue with that app.”

-Andreas Koenig, Co-founder

Andreas Koenig and Alexander Pecka are the Co-founders of a popular online pet accessories brand. Within the last 2 years, their store has generated 8 figures with the help of OCU and its split testing feature.

Left: Andreas / Right: Alexander

When this dynamic duo began looking for new ways to earn additional revenue and increase average order value, their research led them to post-purchase upsells. 

“Before we found Zipify we used other apps. It was not always so easy because we needed a developer. And then we found [OneClickUpsell]. There were a lot of good 5-star reviews and then we gave it a try.” – Alexander 

Fast-forward 2 years, OneClickUpsell has helped Andreas and Alexander earn over $400,000 by split testing post-purchase offers on just 3 funnels. 

“It saved us a lot of time and development costs because it’s so easy to integrate. There are also cool functions like split testing and much more.” -Alexander

Keep scrolling to see the huge difference split testing offers made! 

The #1 Upsell Offer BEFORE Split Testing 

When Alexander and Andreas first started using OCU they immediately saw good results. 

In total, their first upsell (Product A) earned over $62,000 with approximately 43,000 views.

“In the beginning we had a conversion rate of 12.67% and $1.46 per visitor. So we did a split test. That is one thing I really love about Zipify: it’s so easy to do split tests.” -Andreas

Although Andreas and Alexander were happy with the initial results, they really wanted to use the full power of OCU and all its features. (Spoiler alert: better results weren’t far away!) 

The #1 Upsell Offer AFTER Split Testing

To maximize the split testing capabilities of OCU, this amazing team created a post-purchase offer (Product B) with a new product, different variants, different prices, and a higher discount amount. 

This setup helped provide a clear distinction between what works best for their target audience. 

Shortly after the split test began, Product B was the clear winner.

Product B had a 5% higher conversion rate, bringing the conversion rate of this offer to 17.25%. 

With under 90,000 views, this single offer resulted in $2.74/visitor, equaling just above $240,000 in additional revenue.

Product A and Product B brought in over $300,000, and between all 3 funnels on their store, OCU helped Andreas and Alexander generate over $400,000! 

”Nowadays it’s so hard to be profitable with Facebook ads, Instagram ads, all the other ad channels there. Ad costs are extremely high and the margins are low. Zipify helped us to increase those margins to get higher AOV than before through the post-purchase upsells… We’re really happy to use it and we will scale to 9 figures with [OCU].” -Andreas

Split Test Your Way to Better Results

“I can really recommend Zipify OneClickUpsell to everyone… It creates extra revenue on our store… $400K more.” – Alexander

If you’re not a Zipify member, we want to invite you to join our community! Visit the Shopify App Store to start your free 30-day trial or to learn more about OneClickUpsell.

“Go for it. Test Zipify and you will love it. Cheers!” – Andreas

Andreas Koenig and Alexander Pecka are Co-founders of a pet accessory online business that has generated over 8 figures.

Within the last 2 years, OCU has helped these two store owners increase their average order value, earning over $400,000 in additional revenue. 

After their success with OCU, they decided to become Zipify Brand Ambassadors to share their success story with other entrepreneurs in our community. 

Apply now to become a Brand Ambassador and you could see YOUR story on the Zipify blog:

Become a Zipify Brand Ambassador