BFCM & Seasonal Playbooks

7
Articles written
15+
Years of ecommerce experience
3
Topics covered
Expertise
Ecommerce marketing strategy Paid ads (Meta, Google) Email and SMS marketing Customer acquisition Brand building Marketing funnels Campaign planning for BFCM and holidays
About EJ
EJ Willis is VP of Marketing at Zipify, where he leads acquisition, brand positioning and growth for the company’s suite of Shopify apps, including OneClickUpsell. He has nearly 20 years of experience in digital marketing and growth, including leading growth at the Shopify app Carro. As co-founder of the growth agency Growth Department, he has also advised Shopify apps including Stamped, Fondue, Orbit, Superfiliate and more.
Articles by EJ
Showing 1–7 of 7OCU Product Updates & Release Notes
October 27, 2026
BFCM & Seasonal Playbooks
October 25, 2026
OCU Product Updates & Release Notes
September 17, 2026
Upsells & AOV Strategy
September 16, 2026
Upsells & AOV Strategy
July 24, 2026
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