[Case Study] How Mystery Upsell Offers Added $36,000 For 3 Shopify Plus Stores (OCU)

If you’re looking for a fun way to boost your sales and increase AOV, then mystery offers could be the key — especially if you sell lower-priced items. 

Our OneClickUpsell Plus team tested this approach while working with Shopify brands Calm Strips, Manta Sleep, and CurlMix, and it helped them generate a combined $36,000 without needing to offer deep discounts.

The best part? It works for any brand — and with Black Friday just around the corner, you can use mystery offers to increase your holiday sales, too.

Calm Strips: Turning Small-Ticket Items into Big Wins

When we started working with Calm Strips, they had a challenge: they had great products but at a lower price point. 

Mystery offers first came to mind for the OCU Plus team, because they could add extra revenue at a price point that matched what their customers were buying.

The team helped Calm Strips launch this mystery offer that turned other products into a fun, surprise-filled opportunity.

This boosted their AOV and helped them clear inventory faster. By adding a bit of mystery to the purchase process, the OCU Plus team made Calm Strips over $16,000 at a crazy high 57% conversion rate.

Manta Sleep: Zero Discounts, Big Results

For Manta Sleep, the OCU Plus team focused on simplicity. They created a no-discount, pre-purchase mystery offer that leveraged the brand’s loyal customer base.

The team tracked data closely, and the results spoke for themselves: the mystery offer brought in $12,297.50 at as high as a 16.9% conversion rate.

CurlMix: 138% Revenue Growth with One Funnel

For CurlMix, the OCU Plus team focused on their in-checkout and post-purchase offers.

By strategically placing the mystery upsell offer here in the customer journey, they caught customers when they were most excited and likely to say yes:

The result? CurlMix sold $8,000 in mystery products at an incredible 22% conversion rate.

By guiding customers to a fun, low-cost offer at key moments in their purchase, the OCU Plus team turned a single upsell into a massive 138% increase in upsell revenue.

Quick Tips for Adding a Mystery Upsell to Your Store

Wondering how you can implement mystery offers in your own store? The great news is that mystery upsells can work for any business: beauty, household items, toys, apparel… This works for any brand that offers accessories or add-ons for their products.

Here are some quick tips for adding a mystery upsell to your store:

• Versatile products: To get started, select a product that’s a relevant upsell for most customers so you can offer it with every order.
• Best placement: Use mystery items as a pre-purchase, in-checkout, or post-purchase offer for best results.
• Price point: We recommend you keep the mystery item under $20 for higher conversion rates. The lower the price, the higher the take rate, usually.
• Add curiosity: Including a clever hint about what the mystery item could be can spark curiosity and drive more sales. 

Follow these simple tips and incorporating mystery upsells into your store will be easy.

Want to Boost Your Black Friday Sales? OCU Has You Covered

This simple and effective upsell strategy adds excitement to your shopping experience, enticing customers to spend more without needing deep discounts to close the sale. 

That’s why mystery offers are the perfect upsell to test this holiday season. And with OneClickUpsell, you can easily add mystery offers or any upsell to your store in just a few clicks.

Our OCU Plus team works with some of the biggest brands on Shopify, so we know a high-converting upsell like this can make a real difference to your bottom line. If you’re not using OneClickUpsell yet, click here to start your free 30-day trial and see the results for yourself!