Why You Need to be Using Email (and How to Start)
***This post features OCU Legacy which is no longer supported by Zipify or Shopify. Click here if you’re looking for up to date information about OneClickUpsell***
Increasing sales and increasing customer lifetime value: Two goals that all business owners should have.
More sales has the obvious benefit of top line revenue — and let’s face it — it feels good to see the cash roll in.
As for customer lifetime value, I’m sure you’ve heard the phrase, “It’s cheaper to keep a customer than it is to acquire a new one.”
What does that really mean?
Simply put, it’s more cost-effective to acquire one customer who buys multiple times than it is to continuously seek new customers.
But how do you get your customers to make multiple purchases?
One word: Email.
If you hope to grow your business with repeat customers, you absolutely need to be using email as one of your main marketing channels.
There’s just one problem: A large majority of Shopify businesses don’t have an Email Service Provider (ESP) or Customer Resource Management (CRM) software connected to their store.
That’s why I made this video showing you how.
(NOTE: Connecting an ESP / CRM to Zipify Pages and OneClickUpsell is the same process. Click the links below for instructions:
Because if you don’t integrate an ESP with your Zipify account, you’re flat out leaving money on the table.
And we don’t want to see you do that — we want that money to go in your pocket.
So if you want to increase sales and lifetime customer value using email, then check out this video…
Then pick an email service provider (if you don’t have one yet) and start building your email list.
It’s truly one of the smartest ways to get more out of the work you’re already doing.