By Brittany Casella | July 21, 2020
Hi, Brittany here with an exciting announcement from Zipify Pages:
We just added a powerful new template to help you get more sales on your next product launch!
It’s called the Product Launch Pre-sell Page, and it’s available now inside the template library:
We recently used this template to relaunch an existing product (with an improved formula) and the results were amazing:
- Total Revenue: $103,798
- Total Orders Placed: 1,318
- Total Conversion Rate: 8.78%
This template can be used as either a standalone sales page or as a pre-sell landing page that links to your native Shopify product page. (Since we were relaunching an existing product, we decided to link to our existing product page because it was already built.)
This page performed very well, with a conversion rate of 11.69% on desktop, 9.35% on tablet and an incredible 6.78% on mobile — which represents the bulk of our traffic:
Mobile Traffic Results:
Desktop Traffic Results:
Now let’s take a look at how you can utilize this template for your next product launch.
The New Product Launch Pre-sell Template
The page starts with the Dynamic Header and Dynamic Buy Box, the two most versatile blocks available in our block library.
These two blocks work great for optimizing pages across both desktop and mobile devices.
And with the Dynamic Header block you get to decide which elements are displayed on different screen sizes:
The layout of the Dynamic Buy Box block rearranges automatically, with particular attention paid to its mobile design to keep the CTA closer to the top of the page.
The buy box also includes an Image Carousel that holds up to 9 images and a video to showcase your product:
This was by far the most engaged with element on the sales page for our customers, so don’t forget to enable the Image Carousel when setting up your Dynamic Buy Box block.
Customize the Template to Fit Your Store
As with all Zipify templates, you can add or remove blocks to fit whatever style of page you want.
For example, we easily matched the design of this Zipify page to our Shopify theme and native product pages by customizing the background color and including some left-right content blocks that highlighted our brand:
Then we finished off our page by adding multiple customer reviews, which you can do by using one of our Review Plugin blocks —
Or you can manually add your own reviews using a Testimonial block:
We didn’t include a Reviews block on this template by default, but they are encouraged.
In fact, the heatmaps from our live page show that visitors are not only reading the positive reviews at the bottom, some are actually viewing the second and third page of reviews as well:
Available Now in the Zipify Template Library
This Product Launch Pre-sell Template is incredibly effective, and we can’t wait for you to try it out in your next product launch.
If you’re already using Zipify Pages on your Shopify store, login now and download this new template from our ever-growing template library.
Want to Try Zipify Pages On Your Store?
Go to the Shopify App Store to start your 14-day free trial: