This New “Product Mini-Site” Sales Page is the Best of Both Worlds

May 8, 2019 3:43 pm | Published by |


This New “Product Mini-Site” Sales Page is the Best of Both Worlds


It’s no secret that mobile is the largest traffic source for most ecommerce stores.

And that’s also true for our 8-figure Shopify store, with mobile bringing in between 60-80% of our traffic from month to month.

Yet, over half our revenue still comes from desktop and tablet.

The reason is because when shoppers are ready to buy, many switch from their smartphones to larger devices to complete their transaction.

That’s why we created a brand new sales page template that performs great on any device.

It’s called the Product Mini-Site, and it’s available now inside of Zipify Pages.

A Powerful New Sales Page

We designed the Product Mini-Site to be the best of both worlds: It’s lightweight, so it loads fast and looks great on mobile…

And it also leverages all the proven conversion elements needed to convert customers on desktop.

So how did it perform? This template helped us have the most successful product launch in the history of our brand — we sold 3,850 units, doubling our average and generating over $171,000 in revenue.

Screen Shot 2019-05-08 at 11.23.00 AM

An Easy & Flexible Template

You can think of this sales page template as a collection of 5 short landing pages unified by a sticky header:

Screen Shot 2019-05-08 at 11.25.33 AM

The sticky header makes this mini-site extremely easy for your customers to engage with, and when your sales page is easy to engage with, you generally see a longer time on site.

Incredibly, our average time on site for this product launch was over 2:00 minutes:

Screen Shot 2019-05-08 at 11.27.33 AM

And as you know, the longer your prospects engage with your sales content, the more educated they become about your product and the more likely they are to buy.

You’ll also notice in the sticky header a permanent CTA button linking to the product offer page, so visitors can view your products no matter where they are on the page:

Screen Shot 2019-05-08 at 11.28.48 AM

In short: This mini-site works incredibly well.

It gives you the performance and flexibility to make any sales page mobile-friendly, easier to engage with and a far better buying experience for your customers.

Now let’s look at how to set up this template on your store.

How to Build a Mini-Site for Your Store

First, we’ll need to create 5 short pages that we will link together to form the mini-site. Let’s start with the homepage:

Screen Shot 2019-05-08 at 11.31.13 AM

Like all of our pages, you can click any element within the template to customize it to your product and fit your brand aesthetic.

The header will be sticky by default to make sure it stays visible at all times and encourages maximum engagement.

To select the header links, just click the text and choose from any existing Zipify Page or URL:

Screen Shot 2019-05-08 at 11.32.30 AM

If you want, you can use one of our other high-converting Zipify templates on your mini-site, but just remember…

It’s important to create a consistent experience across the entire mini-site so it has the same look and feel throughout. This will help you add credibility and brand identity to the overall sales experience.

Once you’ve built the individual pages and linked them together with a sticky header, you’re ready to click “PUBLISH” and make your new mini-site live.

Now you have a robust yet lightweight sales page for your Shopify store that performs extremely well on both desktop and mobile.

Now Available Inside the App

This new sales page template is available now to download inside the app.

If you’re a Zipify Pages user, log in now to get started.

Not Yet a Zipify Pages User?

If you’re not a Zipify Pages user and you would like to access our new mini-site template (along with many others), go to ZipifyPages.com to start your membership.

Thanks for watching!

Also on the blog: