[Case Study] How to Launch in 1,000 Retail Locations with Zipify’s Wholesale Pages

“What’s up guys? It’s Jason from Grill Your Ass Off, and I wanna show y’all how I use Zipify Pages in a unique way.”
– Jason M.

Meet Jason Murff, Owner of Grill Your Ass Off — a veteran-owned, Texas-made brand that specializes in seasonings, sauces, jerky, and more.

Grill Your Ass Off originally started as a direct-to-consumer brand, but over the last year, Jason’s wholesale business started to heat up…

“Our B2B side of the business has actually overgrown our direct-to-consumer business… Now, we have over a thousand retail locations carrying us across the U.S.”

How’s this all possible?

Jason chops up his success to the Wholesale Resources Page he created with Zipify Pages.

Jason’s Wholesale Resources Page

He built this resource page for his wholesale account members, and it makes it easy to transition fans into sellers with:

• Display options
• UPC barcodes
• Lifestyle images
• Store locator access and more

“With Zipify Pages, [we built] a wholesale resources page that can cut the communication back and forth in between our sales team, our service team, and that end user.”

Everything a wholesale customer could dream of is included on Jason’s page — and if you want to venture into wholesale retailing, you should be copying this strategy.

The Reason for the Wholesale Resources Page

When Jason began expanding into wholesale retail, he quickly learned his customers wanted a lot of support to get set up:

“Our customers [would tell us] they want to expedite the service by getting everything set up in their point of sales system, the displays inside their store, and all the miscellaneous stuff.”

The problem was getting all the moving parts to work in sync with one another.

“There is often a huge disconnect with actually getting that to the end user… whether they meet us online, whether it’s over the phone or at a trade show.”

This is where the Wholesale Resources Page comes in.

Examining the Wholesale Resources Page

Jason’s wholesale resources page is emailed to their customer the moment they make their first purchase. So they have all the resources they need at their fingertips before their order arrives.

Plus, it’s added to the accounts page of every wholesale customer, making it accessible at any time. Here’s how this page stacks up, in Jason’s words:

“[First], we have a nice message… just letting ’em know like, “Hey, we’re here to give you the best customer service.” And with that… We just launched a brand new product catalog, so we have that upfront.”

Jason welcomes visitors to this page with a friendly message:

“‘Hey, we’re here to give you the best customer service.’ And with that… We just launched a brand new product catalog, so we have that upfront.

Our number one [question] that we get is all of our UPC barcodes, information description, titles, price points, everything like that…

One of the nice things with Zipify Pages is we can actually put any URL, Google sheet or a PDF inside of Google Drive, all right here just by a click of a button.”

Jason also features their new product displays on the page:

He also includes some marketing material for them to use: “A lot of customers ask us for lifestyle images. So, we have that built in right here that takes them to a shared Google Drive.”

And here’s a quick note from Jason about why he adds QR codes to every product:

“It’s hard to sell a product to a customer, especially if your employees don’t know a ton about that product. So, all of our bottles and products have QR codes that take them to our recipes.”

By linking every product to a list of recipes, he makes it easy for each customer to enjoy the product.

This helps his business and the wholesaler’s who can use those recipes in-store to offer samples:

“It’s hard to pick up a bottle and trust that it’s something that you’re gonna like…

Now you can sample these inside the store [and] train your employees on what the flavors look like and how to do this [and] you’ll increase those in-person sales drastically.”

On top of that, Jason also signage and promotional videos for the wholesalers to use:

“We have signage that we offer to the customers. So, we again say “Hey, if you need a promotional video, if you need anything, it’s all right here.”

“And instead of putting like a YouTube video in here, Zipify Pages allows us to put a really, really cool gif and we can size it to whatever we need as well.”

Then Jason leverages this page to confirm the wholesaler’s order and provide a little follow-up housekeeping:

“We’re letting [customer’s know], ‘Hey, since your order has shipped, we’re gonna be adding you to our store locator on our website.’”

And he also gives them the option to place a second order from the same page.

Lastly, Jason builds customer loyalty between his brand and the wholesalers by introducing them to his Wholesale Team:

“If they need anything, they can contact them via email or phone right there.”

“Building this out on Shopify, it was almost impossible to be able to have all of these features and links without knowing how to code…

[Now] Zipify has made it stupid simple for us and [it] allows us to be able to be in front of what the customer’s questions are before they hit us.”

Ready To Be Our Next Zipify Brand Ambassador?

Do you use Zipify Pages and want to be featured in our next post? If you’re excited about your results, then we want to share them with the world! Apply here to become our next Zipify Brand Ambassador.

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This is Brittany — thanks for reading!