“OneClickUpsell, it’s just a net to catch your money. For real, I’m not even exaggerating.” – Rich Gardner
Richard Gardner is the Co-Founder of Dutch Oven Kits — a Shopify store that sells a lot of gifts and gift baskets.
But at the end of 2021, he faced the same two problems every gift seller does:
- It’s really hard to get returning customers
- It’s really expensive to get new customers
So in 2022, he made a plan to boost his repeat-customer rate and up his average order value…
And when he combined Zipify Pages and OneClickUpsell with Ezra’s training at Smart Marketer.com, Rich was able to produce these results:
- Returning customers +8%
- Average order value +11%
- Orders completed +44%
- Revenue increased +60%
Rich used Ezra’s free marketing training to supercharge his Zipify apps — and he generated an extra $290K for his business!
Keep reading to learn how Rich made an extra $290,334 last year, plus get an inside look at his Black Friday landing pages!
Rich’s Resources & Black Friday Landing Page
Education & Strategy
“We’re [gift sellers]. It’s really hard for us to get returning customers, and it’s expensive for us to get new customers.”
Rich was finding it difficult to grow his business to its full potential when most of his clientele were one-time buyers.
Looking for ways to retain customers and increase his average order value, he turned to Ezra Firestone (Zipify CEO) and his education brand Smart Marketer.
Ezra is the Co-Founder of Zipify Apps, Smart Marketer (ecommerce education) and BOOM! By Cindy Joseph (ecommerce brand). Each of these is a 7–8-figure brand that plays an essential part in his ecommerce ecosystem.
Ezra tests new strategies on his own $175 million business, then he takes what works and shares it with his community at Smart Marketer and then he builds it into new features for his apps at Zipify.
“We’ve been following Ezra’s Black Friday / Cyber Monday playlist, warming videos… all of it. We just follow the whole damn thing.”
👉 Get your hands on Ezra’s Black Friday/Cyber Monday Training here.
👉 Find additional trainings and resources for your brand at SmartMarketer.com.
Once Rich was confident in his Black Friday plan and marketing strategies, it was time to execute.
Rich’s Black Friday Landing Page Overview
For his latest Black Friday promotion, Rich used unique selling propositions and special edition products to drive his sales.
One of the methods he used to promote buying urgency was a countdown timer:
“We used Zipify Pages to build out this Black Friday launcher, and it’s Cyber Monday right now, so people have five hours left.”
This promotion was also Rich’s first sale —which is a great way to incentivize past customers to return and make a purchase.
In addition to the 10% discount on orders over $75, customers received free shipping:
“I’m going to tell you all the secrets. It’s $75 — they get free shipping anyway, but you advertise it.”
Rich continued sweetening the deal with two new bundles to build more excitement and give his existing customer a new reason to return to his site:
Rich’s $20K Upsell Funnel (OneClickUpsell)
“OneClickUpsell, it’s just a net to catch your money, for real. I’m not even exaggerating.”
From the $290,334 Rich earned last year, $20,000 of that can be directly credited to OneClickUpsell.
“Two bucks — every person that checks out — every person that initiates checkout, an extra two bucks. Cool!”
You may think Rich needs a ton of intricate upsell funnels to bring in twenty thousand in upsells, but the truth is…
Rich only uses one upsell funnel across his entire store!
And during his Black Friday promotion, he had his best month ever.
Want a closer look at Rich’s record-breaking month? Watch this video to see Rich explain how his single upsell funnel made $4,125 in 30 days!
“So if you’re on the fence, don’t be. OneClickUpsell, Zipify Pages, we’ll plug Smart Marketer [too]… it works.”
Ready To Be Our Next Zipify Brand Ambassador?
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This is Brittany — thanks for reading!
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