[Case Study] How One Zipify Pages User Broke All The Records Launching A New Product

“We sold more Happy Hand Balms than we had ever sold with any of our other products — within the first 48 hours of putting it on our website.”

— Simcha Gluck, Owner of Salves of Jerusalem


Hey! Meet Simcha Gluck:

“Our website is Salves of Jerusalem. My wife and I make organic body butters, salves and creams from our home here in Jerusalem and ship it all over the world.”

About a year and a half ago, Simcha and his wife gave Zipify Pages a try on their Shopify store and according to him, “It’s been such a home run!”

Watch Simcha’s video for a breakdown of his product launch strategy and a look at all the Zipify Pages templates he used to pull off this amazing win.

Watch Simcha’s video to learn how he’s leveraging Zipify Pages to successfully launch new products and set new sales records for his business.

(Plus see which landing page templates he used to get the job done quickly!)

The Problem With Product

Launching new offers and expanding your product line is a proven way to boost revenue — but you need to have the right strategy.

If this is your first product launch, it can feel overwhelming to complete all the marketing material and landing pages you need in order to pull it off. 

And after Simcha and his wife did the hard work of creating their new Happy Hand Balm, he wasn’t quite sure where to start:

“My wife was literally begging me to just put it up on the website already.”

But Simcha knew he couldn’t just create another product page, stick it on the site, and hope for the best…

He had to launch it right.

Simcha’s Product Launch Strategy

Earlier that year, Simcha remembered watching a video on the Zipify blog where Ezra Firestone gave away his entire pre-launch strategy.

In it, Simcha learned how to generate more engagement and enthusiasm from his email list before the launch, so his customers were ready to buy on Day 1.

So as opposed to just launching a product into thin air and starting to get engagement momentum from there…

[I wanted] to launch it to a group that is waiting for it with anticipation.”

The training Simcha watched is called, How to Sell Out Your Next Product Launch: Copy the Blueprint from My 8-Figure Shopify Store (w/ Ezra Firestone).

You can watch it too, if you want to follow in Simcha’s footsteps.

Building An Early Bird Waitlist

So Simcha followed Ezra’s product launch strategy exactly how he laid it out in the training…  

And he went straight to Zipify Pages and set up this amazing early-bird waitlist page:

 

Step 1. Email Opt-in Page

Step 2. Thank You Page

Simcha used the Gold Mini Site Template to quickly create this 2-part Email Opt-in & Thank You Page funnel on his Shopify store (available to you in the Zipify Pages template library).

But he didn’t do it all by himself — he had help.

When he wasn’t sure how to connect his MailChimp API to the Zipify Pages opt-in form, he messaged a Zipify App Specialist on our live chat to get an answer:

“The team over there was so good, [they went] back and forth with me until I really was able to set everything up the right way.”

And in less than 24 hours, they already had 20 customers join the waitlist who were excited to buy.

Record-breaking Results

Many more people joined the waitlist in the days that followed, so when Simcha and his wife finally did launch their Happy Hand Balm on their store…

“Man, we had such good engagement!

We sold more Happy Hand Balms than we had ever sold with any of our other products — within the first 48 hours of putting it on our website.”

You can view Simcha’s actual product page for the Happy Hand Balm below.

It’s based on the Gold Mini Site Template inside the Zipify Pages template library:

The Happy Hand Balm product page from Salves of Jerusalem, built using Zipify Pages.

Thanks to Simcha’s preparation and newfound marketing skills, he was able to use Zipify Pages to achieve his biggest product launch ever.

“It was because we did the right due diligence, the right preparatory work, and followed the amazing marketing strategy and the amazing pages that were given to us by Zipify.

Thank you so much, Zipify. You guys rock.”

— Simcha Gluck, Owner of Salves of Jerusalem

When Is Your Next Product Launch?

If you’re not a Zipify member, we want to invite you to join our community! Visit the Shopify App Store to get started:

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Apply now and you could see YOUR story on the Zipify blog!

 

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