3 BIG New Features: Split Testing, Blogging & Analytics

October 18, 2017 8:02 pm | Published by |

3 BIG New Features: Split Testing, Blogging & Analytics


Hey! The Zipify Team is here with your latest round of updates.

Our first two additions — Split Testing and Blogging functionality — were two of our most commonly requested features, and we’re so happy to finally make them available to Zipify Pages Plus members.

Our 3rd new feature — a powerful Analytics Dashboard — means that every Zipify Pages user can now access all of their most important data right from within the application. (No more gather snippets from a bunch of different platforms!) You get the information you need to optimize your marketing efforts and grow your business.

Check out the videos below for more information on our 3 new features.

Split Testing

 


Testing and optimizing are key components to scaling your business, and with our new built-in split testing functionality, we’ve made testing your pages easier than ever.

Split testing is the practice of testing two pages against each other to see which is more effective at achieving a goal, and it’s an essential tool for improving your website (you know we’re all about that!).

Before this update, split testing had to be done using 3rd party software like VWO or Optimizely. This required you to purchase new software, learn the platform, and hope no wires get crossed that would break your pages.

But now you can split test pages right inside Zipify Pages. You simply duplicate the page you want to test, make your alteration, and click start. That’s it!

Watch the video for a walkthrough of split testing with Zipify Pages Plus, and 10 split test ideas to help get you started.

Blogging

 


Blogging is important for any growing business. That’s because content is the secret to familiarizing people with your brand, and convincing them to buy from you instead of someone else.

But on Shopify, it can be a pain using the tools and platforms you need to publish content.

Using WordPress is essentially running a separate business site, with hassles like pixels, plugins and subdomains that result in unreliable data…

While the native Shopify blogging feature offers limited customization due to the difficulty of scripts and liquid files (if your template’s blogging section works to begin with).

But with the new blogging feature in Zipify Pages Plus, you’ll never have to worry about any of that again.

Now you can create professional, customizable blog posts without any of the headache, and publish them right on your Shopify domain.

Watch the video for more info on blogging with Zipify Pages Plus.

Analytics Dashboard

 


If you want to grow your business, then you need accurate data. Simple as that. Data is how you decide what’s working and what isn’t so that you can effectively allocate your resources.

Until now, there hasn’t been an elegant solution for gathering information from your different data sources.

Which is why we developed a robust Analytics Dashboard for Zipify Pages. Now you can see exactly how your pages and business are doing without going around grabbing snippets from different platforms.

Easily track sessions, transactions, revenue, conversion rate and average order value right from inside the app…

So you can improve your marketing efforts, optimize your pages and get more from your Shopify store.

Watch the video for more on the Analytics Dashboard and how to use this data to grow your business.

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