[Case Study] How Foria Hit 90X ROI with OCU Plus (and added $20,000 per month!)

Looking for simple tips to optimize your upsells?

In this case study, you’ll see how our OCU Plus team helped Foria optimize their upsell strategy to make an extra $10–$20K in monthly revenue — and how you use the same tactics for your Shopify store.

From where to find missed opportunities to how to build smarter funnels, this article is full of practical steps you can take to get the most out of OneClickUpsell.

From Good to Great: Identifying Missed Opportunities

When Foria joined OCU’s basic plan in April 2023, they were already starting to see the benefits of upselling. But by July 2023, they knew they could be doing more. That’s when they upgraded to OCU Plus and started working with Karina, their dedicated account manager.

Karina began with a full funnel audit and immediately spotted opportunities for improvement:

• Limited Offers: Foria was only running post-purchase offers focused on best sellers.
• No Pre-Purchase Upsells: They weren’t taking advantage of pre-purchase offers to boost average order value (AOV).
• Generic Funnels: Their post-purchase offers were targeting only collections and best sellers instead of specific products.

Missed opportunities like these are common for many stores, but they’re easy to fix. By conducting a funnel audit yourself, you can pinpoint where your funnels need improvement and create a plan similar to the one Karina implemented below.

Step 1: Adding Pre-Purchase Upsells

One of Karina’s first changes was introducing pre-purchase upsells, a proven way to boost AOV before your customers reach the checkout page. Foria tested two key approaches:

1. Bundle Upgrades: Customers could swap a single product in their cart for a higher-priced bundle.
2. Single-Product Add-Ons: For products that don’t easily fit into bundles then use add-ons to boost cart value.

Offering these two upsells in the shopping cart had an immediate impact: Foria’s pre-purchase upsell revenue jumped from $0 to $21,370 in just one month — and it has continued to drive $10,000–$20,000 more revenue every month for the last 12 months!

Unlock The Power of Bundles

If you don’t know, bundles are a great way to boost your average order value, especially during the holidays. That’s why Karina advises the brands she works with to create custom bundles for all their big promotions — and why you should, too.

Step 2: Optimizing Post-Purchase Offers

Foria’s original post-purchase offers performed well, but Karina knew they could go further if she added OCU’s highest performing upsell of all time, the “buy one, get one” offer. 

In this upsell, you offer your customers one more of the exact same item they just purchased but at a discount. This simple addition had a big impact — especially in Foria’s most viewed upsell funnel:

• 16% increase in post-purchase conversion rates 
• And a massive jump to $6.81 revenue per visitor

The Results

By the end of 2023, Karina had completely transformed Foria’s upsell performance. 

To show you how that feels when you’re the business owner, here’s the email Karina sent the Foria team to let them know:

Over the following months, Karina did continue to optimize Foria’s funnels, increasing their ROI even further to an incredible 90X and bringing their current upsell revenue to nearly $1 million.

More proof of the power of a well-executed upsell strategy.

Ongoing Optimization: Testing for Success

One of the biggest benefits of teaming up with OCU Plus is that we never stop improving your store. Karina didn’t just set up Foria’s funnels and leave — she used split testing to find even better results.

Here are the variables Karina tested first for Foria:

• Discount Strategy: 
  • Comparing 20% vs. 30% discounts 
  • Percentage vs. dollar-off offers
• Content Variations: 
  • Headlines
  • Social proof,
  • Product descriptions.

Constant testing like this on your top funnels is what helps keep your offers fresh and high-converting.

How OCU Plus Takes Testing to the Next Level

OCU Plus includes advanced A/B/C/D split-testing, an exclusive feature that allows you to test up to four different offer variants at once. It’s a faster, more efficient way to figure out which strategies work best, so our Plus team can optimize your funnels in a fraction of the time.

Takeaways from Foria’s Success

The key takeaway from Foria? Going beyond the generic upsell strategy can bring massive results — like a 90X ROI and an extra $10K–$20K a month. 

Whether you’re using OCU’s basic plan or considering an upgrade to OCU Plus, the three strategies in this case study are an excellent starting point to optimize your funnels.

• Add Pre-Purchase Upsells: Test bundles or single-product add-ons to boost AOV.
• Optimize Post-Purchase Offers: Test “buy one, get one” offers at a discount.
• Commit to Split Testing: Never stop testing new offers and refining your funnels.

Want to see what OCU Plus can do for your store? Visit OneClickUpsell Plus to check out the exclusive benefits and schedule your demo call today. 

You’ll talk with an expert like Karina, and discover exactly how OCU Plus can take your upsell revenue to the next level.