Aromatherapy Associates is a UK-based wellness brand known for its luxury essential oils and therapeutic skincare.
Like many Shopify stores, their first priority was to use upsells to quickly increase revenue and average order value. But with over 120 products, they also wanted a way to cross-sell slow-moving inventory without relying on heavy discounts. They started by downloading the OCU Basic plan but switched to OCU Plus after struggling to maximize upsell revenue on their own.
Since upgrading to OCU Plus, Aromatherapy Associates has seen:
$115K in upsell revenue in first 90 days
10% increase in total gross revenue
16% increase in AOV (from $64 to $74)
57X return on investment
3X increase in upsell conversion rate
400% increase in impressions
This is a must-read case study for brands selling in multiple countries: If you’re struggling to navigate the challenges of Shopify’s multi-currency restrictions, their journey with OCU Plus will give you an ingenious (and lucrative) solution.
The Challenge
Aromatherapy Associates initially began running post-purchase upsells on their own with OCU Basic, but they weren’t getting the results they had hoped for. Even though they have an expansive product line with tons of great options for upsells and cross-sells, their upsell revenue was flat.
And what’s worse—the data was telling them their post-purchase offers weren’t even being viewed by a large segment of their customers. They knew they were missing out on thousands of dollars a month in extra sales, but they couldn’t do anything about it.
After a few frustrating months trying to solve this problem on their own and getting the same results, they were stuck. That’s when they reached out to our OCU Plus team to see if we could help, and it didn’t take us long to find the reason for their lack of views.
Shopify’s Multi-Currency Restrictions
As soon as we reviewed their upsell strategy and audited their upsell flows, we discovered they were running into one of Shopify’s biggest roadblocks for upselling, multi-currency restrictions: Shopify does not allow any upsell apps to offer post-purchase upsells in currencies outside of a store’s primary currency.
Since Aromatherapy is a UK-based Shopify store, many of their customers check out in foreign countries. That’s why they couldn’t see Aromatherapy’s upsell offers—and it meant that one of the most effective ways to increase AOV was completely off the table.
The Solution
Knowing post-purchase upsells weren’t displaying for many customers, the OCU Plus team quickly pivoted. They refocused on OCU’s pre-purchase upsells since they’re visible to all customers (regardless of currency), and they changed Aromatherapy’s entire upsell strategy to capture more revenue upfront.
A Strategic Shift to Pre-Purchase Upsells
For the next 90 days, Our OCU Plus team ran advanced split tests to hone in on the offers and stages that drove the most sales. Through our ongoing funnel audits, we optimized their pre-purchase offers, focusing on variables such as:
- Offer Placement: Testing different upsell locations, such as on the product page, cart drawer, shopping cart and checkout pages to determine where customers were most likely to convert.
- Upsell & Cross-sell Types: Experimenting with bundles, add-ons, upgrades, etc. to learn which cross-sells performed best.
- Discount Optimization: Testing different discount structures (full price vs percentage off vs. dollar amounts) to find which type maximized conversions while maintaining the highest profit margin.
- Number of Offers Displayed: Adjusting the number of offers shown during the shopping journey to make sure it wasn’t negatively impacting the shopping experience or abandoned carts.
Being able to run tests like these underscores why OneClickUpsell stands out from the competition. Unlike most upsell apps, OCU has a wide selection of pre-purchase offer types, giving merchants more opportunities to grow their upsell revenue.
The Results – Turning Upsells Into a Revenue Machine
Our team kept a close eye on conversion rates, revenue, and customer behavior, making changes to improve their performance in real time. And as a result of our data-driven approach, we delivered Aromatherapy Associates some truly remarkable gains.
Overall Results of Switching to OCU Plus
Before joining OCU Plus, only 2–4% of Aromatherapy’s total revenue came from upsells, and after it jumped up to 12% along with these other amazing results:
- 10% increase in total gross revenue
- 16% increase in average order value (from $64 to $74)
- 57X Return on investment (ROI) during Q4 of 2024
Revenue Growth
On the OCU Basic Plan, Aromatherapy generated only $3,000/month in upsell revenue—but after switching to OCU Plus, their upsell revenue peaked at $55,000/month:
- $110K added in upsell revenue in the first 90 days
- $55K in upsell revenue earned in November 2024
- $40K in upsell revenue earned in December 2024
3X Conversion Rate Improvement
By testing offer placements, pricing, and product pairings, Aromatherapy also saw their funnel performance improve, increasing conversion rates from 8% to 24%.
400% Increase In Impressions
By leveraging OCU’s pre-purchase upsells, Aromatherapy was able to show 6,000 more cross-sell offers—from 2,000 to 8,000 impressions—that helps promote products their customers wouldn’t have discovered otherwise.
Struggling to maximize your upsells?
With OCU Plus, our team of experts personally optimizes your upsell strategy for you—so you stop leaving money on the table and start seeing bigger results as fast as possible.
Book a free demo today and see how much revenue OCU Plus can unlock for you.
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