Overview

Ecowoman isn’t just an ecommerce brand, they’re on a mission to break taboos and redefine menstrual health. They offer plastic-free, affordable menstrual products and swimwear, and donate 10% of their profits to fight menstrual poverty around the world.

To fulfill their mission, they needed to stretch every dollar. That’s why their team turned to OneClickUpsell—to optimize their checkout and capture more revenue on every order. The result? Over $80K in post-purchase upsells with no added ad spend.

“Best app out there for post purchase upselling. You are missing out if you are not using it.”

The Challenge

Ecowoman had a strong mission—a loyal audience and great product line. But every order ended at the thank-you page. No upsells. No follow-up. No system for increasing AOV.

In a high-CAC world, that’s like leaving money on the table—and they knew it. According to Shopify, the average acquisition cost for Fashion and Health brands is over $125 per customer (source). That means their average order value has to be above that threshold or they’re bleeding profit.

Why They Chose Zipify

Ecowoman needed a tool that would turn a profit quickly—without annoying customers or disrupting their checkout flow. 

Other upsell apps can feel clunky or intrusive, but OCU integrates natively with Shopify so it’s optimized for conversions and frictionless for your customers. 

No re-entering payment info, no long loading times. Just hyper-relevant upsells that feel like personal recommendations and fit seamlessly into your shopping experience.

The Solution

Using OCU, Ecowoman added post-purchase offers that aligned with their product ecosystem—eco-friendly accessories, popular cross-sells, and customer-focused value packs. 

These offers appear immediately after checkout when the initial sale is locked in (so you never lose it), and the customer can add it to their order in one click. The result? Highly profitable offers that felt helpful, not pushy—and converted like crazy.

The Results

OCU turned Ecowoman’s checkout into a profit center and helped scale their brand without buying extra traffic.

• +$80,000 in upsell revenue
• Post-purchase offers delivered with zero added friction
• More revenue from the same traffic—without increasing ad spend
• A scalable upsell strategy that enhances the customer experience

Key Takeaways

• Post-purchase offers = the lowest-hanging fruit in ecommerce
• Upsells work best when they’re relevant, well-timed, and frictionless
• You don’t need more traffic to scale—just make each order worth more

Remember, optimization is almost always the cheapest way to scale.

A 10% lift in AOV can be more profitable than 2x lift in traffic, especially when your CAC is high and your margins are thin.

Ready to Scale Like Ecowoman?

Then you don’t need more traffic—you need more upsells.

You can add this same funnel to your store in under 5 minutes. Start your free trial today, and turn every order into extra revenue.