A lean DTC skincare brand turns on OCU and sees a 10x ROI, without changing a thing about their traffic or site design.

Overview

Doppeltree is a wellness-focused DTC brand offering premium skincare and self-care products. Like many ecommerce brands, they were looking for ways to increase profitability without increasing ad spend.

That’s why they turned to OneClickUpsell, and within months, they generated over $16,607 in incremental upsell revenue and boosted their average order value by 44%.

“From an ROI perspective, it’s a no-brainer… Would recommend to other Shopify DTC sellers!” 

The Challenge

Doppeltree had a clean site, great products, and a loyal customer base. But like many brands, they were missing a structured upsell system. No post-purchase offers. No optimized pre-checkout flow. And every order capped out at the cart page.

With the industry’s rising acquisition costs, they needed a way to scale revenue per order without hurting their customer experience or bloating their tech stack.

Why They Chose Zipify

Doppeltree needed something fast, simple, and proven. OCU was live within minutes and immediately fit into their existing Shopify setup without doing any dev work.

Unlike other upsell tools that complicate the flow, OCU’s native integration kept the customer experience smooth and low-friction, so offers appeared without slowing down the site or interrupting checkout.

They also saw regular app improvements and got fast, helpful support from Zipify’s team. For a small brand with big goals, that combination of reliability and responsiveness made OCU the obvious choice.

The Solution

Doppeltree didn’t just add upsells. They built a 3-step full-funnel strategy using OCU:

1. They started with pre-purchase offers that showed up in the cart, offering relevant add-ons and bundles that increased the value of each order without pushing customers away.
2. Then came the post-purchase upsells, the real revenue driver. These one-click offers appeared immediately after checkout, when buying intent was at its peak. Customers could add them to their order without re-entering any info, making it easy to say yes.
3. Finally, Doppeltree layered in Thank You page offers, capturing last-minute add-ons in the confirmation flow. These offers not only drove more revenue, they also reinforced product discovery and increased customer engagement.

The entire funnel was built using OCU’s drag-and-drop builder and high-converting templates. No developers or backend coding needed. And with its AI-powered recommendations, testing and optimizing their upsells offers was simple.

The Results

OCU turned Doppeltree’s checkout into a revenue center:

• +$16,607.86 in upsell revenue
• 44% lift in AOV
• 10x ROI on app spend
• Zero negative impact on site performance
• Set-it-and-forget-it implementation that kept driving results
  

All this happened without additional ad spend or compromising the customer experience. For a wellness brand that values both profit and integrity, that’s the kind of outcome that matters.

Key Takeaways

• Upsells are the fastest path to profit when CAC is high
• Pre- and post-purchase offers deliver low friction and high ROI
• You don’t need more traffic. Just make each order worth more.
• Smart offers and simple setup lead to easy revenue wins

Ready to Scale Like Doppeltree?

You don’t need a redesign. You don’t need more ads. You just need the right upsell at the right time. 

Start your free trial of OneClickUpsell and turn every order into extra revenue.