Upsells & AOV Strategy

5
Articles written
18+
Years of ecommerce experience
1
Topics covered
Expertise
Shopify ecosystem and app integrations Agency partnerships Affiliate and influencer programs Co-marketing Tech stack recommendations for Shopify stores
About Todd
Todd Brandley, Head of Partnerships, has worked in ecommerce for more than 18 years. He founded Top SEO Consulting in 2008, and co-founded Local Reviews in 2024. Before Zipify, he spent 14 years at Shopper Approved and Trust Guard in sales and business development leadership roles, including VP of Marketing and Business Development and Director of Sales and Business Development, and then led partnerships at Stay Ai, a Shopify subscription platform.
Articles by Todd
Showing 1–5 of 5Upsells & AOV Strategy
October 25, 2026
Why 150,000+ Shopify merchants and marketers read the Zipify newsletter
Tactical, not theoretical
Playbooks you can ship this week — not 280-character takes from people who've never run a store.
Operator-tested
Written by the team running funnels for $1M+ Shopify stores. The same playbook our Plus clients pay for.
Weekly, no fluff
One short tactical email every Tuesday. 150,000+ Shopify merchants and marketers already read it.
"
We scaled to $200 million not by spending more, but by getting more from the same traffic.
Better engagement, better retargeting, better conversion rates, better AOV — that's where the real money is.
Ezra Firestone
Founder & CEO, Zipify