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Featured Resource · The DTC Revenue Playbook

The DTC Revenue Playbook

The full-funnel framework used across 100+ Shopify Plus stores — 15 chapters, 5 case studies, and a 90-day roadmap to 20% more revenue without raising ad spend.

Everything in this bundle

  • 15-chapter playbook
  • 90-day roadmap
  • 5 Plus brand case studies
  • Funnel framework benchmark
  • Pre- & post-purchase frameworks
  • BFCM-ready offer stack
The Shopify Plus Revenue Playbook

Plus Edition · 2026

The Shopify Plus Revenue Playbook

By Ezra Firestone & the Zipify Plus team

Marketers & Shopify merchants subscribed
150,000+
In merchant revenue generated
$1B+
Among Shopify's leading developers & educators
10+ years

Playbooks, trainings, tools, and case studies for Shopify merchants who want to win. Built by the operators behind the Zipify suite of apps — free, ungated, and built to actually work.

Enterprise

Shopify Plus

Built for Plus operators — enterprise tactics, Plus-only offers, and 1-on-1 access to our team.

See all Shopify Plus

Curated Bundles

Deep Dives

Curated mini-bundles around a single topic — rotated periodically.

See all Deep Dives

Deep Dive · AI Optimization

AI That Actually Moves Revenue

What AI is genuinely good for in commerce — and where it's still hype. Real benchmarks, real workflows.

  • AI Ecommerce 2026 — Revenue Levers Study
  • ShopRank AI in Action — Watch It Find a Winner
  • 10 AI Prompts for Shopify Operators
  • The "Teaches, Guides, Executes" Framework
Explore AI Deep Dive →

Deep Dive · CRO

Conversion Rate Optimization

Page-level testing, funnel improvements, and the small changes that move conversion rate.

  • The Product Page CRO Playbook
  • 24 Split Tests From a 9-Figure Store
  • Checkout Friction Audit (14 items)
  • A/B Testing for Stores Under $1M/Month
Explore CRO Deep Dive →

Deep Dive · Pre-Purchase

Pre-Purchase Offers

Bundles, frequently-bought-together, and pre-checkout upsells that lift AOV before checkout begins.

  • The Holiday Bundle Cookbook (25 recipes)
  • The 3-Tiered Cart Strategy
  • Configuring Free Shipping Thresholds
  • Free Shipping Threshold Calculator
Explore Pre-Purchase Deep Dive →

Featured Deep Dive · Advertising

Paid Acquisition That Survives Every Algorithm Update

The full advertising playbook from a team that's spent eight figures on Meta, Google, and TikTok — account structure, creative frameworks, attribution, and the moves that actually compound.

Explore the Advertising Deep Dive →
The 30-Day Promotional Calendar behind a $250M Shopify brand

Featured Deep Dive · Mindset

Operator Wisdom From a $200M Founder

A peek into Ezra Firestone's operating structure and philosophy: How he built a $300M Ecommerce brand.

Explore the Mindset Deep Dive →
12 Keys to Building an 8-Figure Brand — what Ezra Firestone learned from $100 million in sales

The Zipify Suite

Built by operators. Used by 15,000+ Shopify stores.

Six apps, one platform — install any of them free and start in minutes. No credit card required.

Compare all apps

One Click Upsell

Post-purchase upsell funnels that lift AOV without lifting traffic.

Install Free →

PostProfit

Monetize your thank-you page in 5 minutes — passive revenue, zero extra traffic.

Install Free →

Zipify Plus

Our team runs your funnels — execution-as-a-service for $3M+ brands.

Book a Call →

Zipify Pages

Landing pages, product pages, and funnels built for ecommerce.

Install Free →

ShopRank AI

AI-driven A/B testing that finds your winners in days, not months.

Install Free →

PerfectMatch

AI cross-sells that don't feel like cross-sells. Higher AOV, less friction.

Install Free →

Why 150,000+ Shopify merchants and marketers read the Zipify newsletter

  • Tactical, not theoretical

    Playbooks you can ship this week — not 280-character takes from people who've never run a store.

  • Operator-tested

    Written by the team running funnels for $1M+ Shopify stores — the same playbook our Plus clients pay for.

  • Weekly, no fluff

    One short tactical email every Tuesday. 150,000+ merchants and marketers already read it.

We scaled to $200 million not by spending more, but by getting more from the same traffic. Better engagement, better retargeting, better conversion, better AOV — that's where the real money is.
Ezra Firestone Founder & CEO, Zipify