New Templates: The Two-step Sales Page I Use to Sell Out Product Launches

December 27, 2019 5:40 pm | Published by |

New Templates: The Two-step Sales Page I Use to Sell Out Product Launches

By Ezra Firestone | [12/27/2019]

Want to learn more about product launches?

No matter the size of your Shopify store, the secret to winning in ecommerce today is repeat business, and launching a new product is a reliable way to generate extra revenue and grow your brand.

Learn how to run a successful product launch in this free 4-part training – How to Sell Out Your Next Product Launch: Copy the Blueprint from My $73M Shopify Store


“If you want to scale your ecommerce store, you need to expand your product catalog.”

I learned this strategy directly from the experts behind fast-growing brands like Dr. Axe, Harry’s Razors, Allbirds and Organify. 

These brands are generating $50–$100 million per year by rapidly expanding their catalogs so they have more products to offer their existing customers. 

In a previous blog post, I told you the most effective way to start a launch is by using Zipify’s Early Bird Campaign templates to build anticipation before the product drops.

Now, I want to show you the new sales page strategy I use when the product goes live.

It’s called the Two-step Product Launch Funnel, and I used it to sell out the latest launch for my 8-figure ecommerce brand.

The funnel leverages 2 templates:

  • The Proven Profitable Product Pre-sell Page
  • The Social Proof Double Buy Box Page


In this blog post, I’m going to take you through these 2 templates to show you:

  • The strategy behind this new two-step sales page, and how I’m using the Commitment & Consistency Principle to increase conversions
  • The page elements that make these templates so effective

How I optimized these templates for desktop, mobile and tablet traffic

Proven Profitable Product Pre-sell Page

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This is essentially a pre-sell page for your new product, designed to get people to engage with your content before they reach the buy box.

This strategy is based on the Commitment & Consistency Principle, which says that if someone takes an action — in this case, going from the category page to the product pre-sell page — then they are more likely to take another action (buying our product).

During our launch 45,740 people landed on this Product Pre-sell Page, and while only 40% of them (16,948) clicked over to the Product Page…

We still got 2,060 purchases, or approximately a 4.5% conversion rate.

So even though less than half of these people saw the buy box, we still got a better conversion rate than with our previous single-page sales funnel.

This is similar to the difference between a link ad vs. a video ad on Facebook. While a link ad might get you more clicks, a video ad will usually get you higher quality clicks (and therefore more sales) because they’ve already engaged with your content.

Watch the video for more on this template, including a breakdown of the page elements, heatmaps of how customers are engaging with it, and how we’ve optimized this template for desktop, mobile and tablet traffic.

The Social Proof Double Buy Box Page

The 16,948 people who clicked over from the Product Pre-sell Page landed on this sales page.

Unlike the previous template, this page opens immediately with a dynamic buy box at the top — including an image carousel, sales copy and a call to action.

As the name suggests, this template leverages long-form social proof content sandwiched between two dynamic buy boxes, one at the top and one at the bottom.

Add an FAQ and a few anchored CTAs and that’s really all you need in this template, especially since traffic is coming from a content-heavy pre-sell page.

Watch the video for more on this template, including a breakdown of the page elements, heatmaps of how customers are engaging with it, and how we’ve optimized this template for desktop, mobile and tablet traffic.

Build Your 2-Step Product Sales Funnel

Are you ready to build a 2-step sales page for your next product launch*? 

If you’re a Zipify Pages user, these templates of are waiting for you inside the template library. Go here to get started.

Not a Zipify Pages user yet? If you want to copy our landing pages and sales funnels for your Shopify store, check out Zipify Pages in the Shopify App Store to start your membership.

(*Not launching a product anytime soon? We also use this funnel for many of our established products by linking to them from the category page.)


Want to learn more about product launches?

No matter the size of your Shopify store, the secret to winning in ecommerce today is repeat business, and launching a new product is a reliable way to generate extra revenue and grow your brand.

Learn how to run a successful product launch in this free 4-part training – How to Sell Out Your Next Product Launch: Copy the Blueprint from My $73M Shopify Store

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