Product Launch Funnel: Using an Early Bird Campaign to Build Anticipation

December 20, 2019 7:54 pm | Published by |

Product Launch Funnel: Using an Early Bird Campaign to Build Anticipation

Want to learn more about product launches?

No matter the size of your Shopify store, the secret to winning in ecommerce today is repeat business, and launching a new product is a reliable way to generate extra revenue and grow your brand.

Learn how to run a successful product launch in this free 4-part training – How to Sell Out Your Next Product Launch: Copy the Blueprint from My $73M Shopify Store


“If you want to scale your ecommerce store, you need to expand your product catalog.”

I learned this strategy directly from the experts behind fast-growing brands like Dr. Axe, Harry’s Razors, Allbirds and Organify.

These brands are generating $50 – $100 million per year by rapidly expanding their catalogs so they have more products to offer their existing customers.

In my experience, the best way to start a successful product launch is with an Early Bird Campaign.

This is one of the most effective strategies for building anticipation before a promotion, and as soon as we added this 2-week campaign to our product launches, our sales doubled and our products started selling out.

In this new blog post, I’ll share the Early Bird Campaign we use to generate 1000s of leads and get them excited to buy before the product drops…

And how you can copy the mobile and desktop templates using Zipify Pages.

(NOTE: Early Bird Campaigns work great for other promotions too!)

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