Instagram is a social media platform that continues to branch out into ecommerce — according to Shopify, 80% of users follow at least one business account*.
It’s also evolved the way brands market content and engage with their customers, giving users everything from still images to video, Instagram Live, and Instagram Shop.
But to take advantage of this platform you need to grow profile visibility: the more people who see your organic posts and brand ads, the better your chances of gaining new followers and customers.
So to help get more eyeballs on your Instagram profile (and to boost social proof on your website) we just released the new: Instagram Plugin for Zipify Pages.
Now, you can take the posts from your Instagram feed and display them on your Zipify landing pages through an interactive, scrollable widget.
Keep reading to learn more!
The Reasons Why Both Big and Small Brands Love Instagram
Instagram is currently the 4th most used social platform and is on a steady growth trajectory. For business owners, this means more potential customers.
Instagram is both user-friendly and brand-friendly, making it easy to buy and sell on their platform. In fact, nearly 11% of US social media users shop on Instagram.
Business owners also get the added benefits of:
- Over 1 billion monthly active users
- 4x the organic reach as Facebook
- Brand-friendly algorithm
And as new business features are released and more brand-friendly policies get introduced, Instagram will only become a more powerful tool for ecommerce merchants — making it the perfect social platform for selling your products.
And when you combine your Instagram feed with Zipify landing pages, you increase your chances of earning extra revenue and boosting your average order value.
Using the New Instagram Plugin For Zipify Pages
To use this new integration, you will need an active Zipify Pages subscription and an active Instagram account. If you do not have either, sign up for a free Instagram account and first-time users can sign up for a free 14-day trial to Zipify Pages.
When you are ready to use this integration, go to the Zipify Pages app and select the page you’d like to show your feed on.
1. From inside the Zipify Pages editor, click on the [+] sign to open the Block Library:
2. Select the Instagram block from the Plugins section:
3. The plugin placeholder will appear on your page. Click on it:
4. This will open the Instagram Login popup. Log in and allow Zipify Pages to connect to Instagram:
5. After you’ve signed in, your Instagram Feed will show inside the editor:
6. To make changes to the feed, click on the Instagram block. This will open the Instagram Widget Settings where you can specify the block’s:
- Appearance on desktop, tablet, and mobile
- Number of columns and rows
- Spacing between images
- Number of posts
On the published version of the page, users can interact with the Instagram Widget and scroll through your posts:
Ready to Start Using Zipify Pages’ New Instagram Plugin?
Already a Zipify Pages member? This new block is available now in your Block Library. And please, leave us an honest review in the Shopify App Store. It helps us create winning relationships with other business owners just like you.
Not a member? If you’d like to implement this new review block along with other high-converting features, new members can start a free 14-day trial to Zipify Pages in the Shopify App Store.
This has been Brittany — thanks for reading!