What’s your post-purchase funnel doing right now? If it’s not bringing in revenue after the sale, you’re missing one of the easiest ways to grow a business.
So many brands build beautiful storefronts, spend big on ads… and completely ignore what happens after checkout. That’s a mistake.
This post walks you through 3 checkout upsell strategies that turn your Thank You page into more profit. Each one is tested, simple to launch, and backed by real-world results from Ezra Firestone’s 8 & 9-figure brands.
Here’s what we’ll cover:
- A post-purchase offer with a 70% take rate
- The fastest conversion win on your Thank You page
- How to match upsells to buyer avatars for bigger LTV
And yes—you can test all of them free with a 30-day trial of OneClickUpsell.
Upsell #1: Post-Purchase Basket Builder
“We offered 2 travel-size sprays + wipes post-purchase — 70% take rate. $10 offer, pure margin.” – Ezra Firestone
This is what we call a no-brainer bundle, because it’s so easy to accept.
After checkout, Ezra’s store immediately offered a one-click post-purchase bundle: two travel-size sprays + wipes for $10. No discount codes. No friction. Just an easy, relevant add-on—and 70% of buyers said yes.
Why this works:
- It shows after payment—so no risk of losing the sale
- The product has great margin and feels helpful
- Timing is perfect because buyers are still in “yes” mode
Launch this in OCU as a single-product post-purchase offer, and your customers can add it without reentering payment info.
Upsell #2: Thank You Page Offer Block
“I believe in upsells, and I don’t think brands are utilizing them well enough.” – Ezra,
The Thank You page is a 100% viewed, 0% optimized asset for most stores. Ezra’s tip? Add a conversion-focused offer block using OneClickUpsell.
OCU integrates seamlessly with Shopify, so you can drop a “Recommended for You” block right on the Thank You and Order Status pages via the Shopify Checkout Editor.
Why this works:
- This page is seen by every customer
- It’s non-intrusive but compelling
- It turns buyer excitement into more sales
Setup takes under 5 minutes using the OCU Thank You App Block, and there’s no code required.
Upsell #3: Avatar-Aligned Post-Purchase Offers
“If you sell to multiple avatars, customize the post-purchase offer to what they’re likely to buy next.” – Ezra
The fastest way to kill conversion? Offer a customer something they don’t care about.
If your store serves multiple avatars—like our brand Boom Beauty does—you should customize your post-purchase offers to match what that buyer wants next.
OCU lets you set up logic-based funnels that serve the right upsell to the right customer based on what they just bought.
Real-world examples:
- Boom Clean buyer → “Pair it with Boom Scrub for the full cleanse + polish combo.”
- Boomstick Color buyer → “Add Boom Bright for eyes that pop—10% off today only.”
- Boom Silk buyer → “Seal in hydration with Boom Gold, our luxurious facial oil.”
Use OCU’s rule-based funnels or AI-powered offers to align post-purchase offers based on what’s inside the customer’s cart.
Wrap-Up: Make Every Sale Count
If you’re spending time and money to acquire customers, then you owe it to your bottom line to continue selling after checkout.
These three tactics turn your post-purchase experience into a profit center.
Want to Test These on Your Store?
You can download OneClickUpsell and launch your first upsell in under 2 minutes.
Start your 30-day free trial today and turn your checkout into a new revenue channel.
No complicated setup. No code. Just a fully optimized Shopify store—launched in one click.
Try OneClickUpsell
