Big news! We just released one of our biggest upgrades ever:
Zipify Page’s new Dynamic Buy Box.
The buy box is arguably the most important part of any ecommerce sales page, and this new block gives you full design control and introduces a ton of new features for your store.
See how to leverage our new Dynamic Buy Box in this short video.
The New Dynamic Buy Boxes
This new block is a game changer for your sales pages.
We’ve copied all the highest-converting elements from our store (and from some of the most successful online brands), and put them into our new Dynamic Buy Box.
Your buy box is one of the most important sections of your store, and its conversion elements must work together to turn page visitors into paying customers.
Let’s take a look at how the new features performed.
Testing the New Buy Box
It may seem counterintuitive, but one of the most exciting tests we ran this year showed that adding a testimonial quote in place of the product title increased conversions considerably:
Image Carousel Thumbnails
Next, we found that using image thumbnails below an image carousel (instead of the typical gray dots) got users to engage more with the product photos and the buy box:
Also, adding Amazon-style social proof to your buy box in the form of 5-star ratings is a great way to highlight your product reviews and build trust.
By making these three quick and easy changes to the buy box on one of our product pages, we saw a $6.00 increase in our average revenue per user and a 2.5% boost in our conversion rate over 30 days.
How to Add Dynamic Buy Boxes to Your Store
To add the new Dynamic Buy Box to your Zipify Pages, click one of the “ + ” icons anywhere on the page, go to “BUY BOXES” in the categories on the left, and select “DYNAMIC BUY BOX.”
Then choose your product and set your discount (if desired).
Select Additional Features:
Next, you can select from the additional features to add. Just click the “LAYOUT” tab on the top of the window to view the new features:
This is where you get to choose how you want your buy box to look. To add or remove any of the features on the left, simply click the checkbox next to the conversion element.
The live preview on the right side of this window will change as you add features to show you how your buy box will appear on your store.
And as with any Zipify Pages block, you’re free to edit the general settings like background color, padding, and on which devices the block is visible.
Click “SAVE” and the Dynamic Buy Box will be added to your page.
Now, I’ll show you how to add your product photos and optimize this new block for your store:
How to Create an Image Carousel
To add your own images and create an image carousel for you product, click on the placeholder Zipify image above, then select images from your optimized image library stored on the cloud or upload new images from your computer.
(TIP: You can never have enough images. Adding more angles or product benefits in image format always helps conversions.)
To rearrange the image order, just drag and drop them however you like:
And you can also set a timer for your carousel cycle in this window or select “NONE”.
Next, select the “BORDER” tab above to customize the style and design of your image border. We recommend a 1 – 2 pixel thickness here:
Customizing Your Buy Box
You can also click on any element within the buy box to fully customize the content to match your brand.
And here’s where you can add the customer testimonial I referenced in the beginning of this article:
You can even change the color of the star ratings or link them to more customer reviews farther down the page.
Just click on the stars in the buy box to view the settings:
You can also add a countdown timer to the buy box if you’re having a sale or you want to add urgency to your offer:
And like any other button on Zipify Pages, you can customize the design and hover state animation for your call to action.
Once your buy box is how you want it, click “PUBLISH” and your new design is live.
It’s that easy to have all these conversion-tested elements working for your store in this new Dynamic Buy Box.
As I mentioned earlier, this is one of the biggest updates we’ve ever made to Zipify Pages, and we’re so excited to finally be able to share it with you.
If you’re a Zipify Pages user, log in now to add these powerful new features to your store today.
Not a Zipify Pages user?
If you’re not Zipify Pages customer and you want to add high-converting pages to your Shopify store, visit ZipifyPages.com to learn more.