BFCM & Seasonal Playbooks
LS
Author
Lauryn Snelson
124
Articles written
8
Topics covered
Articles by Lauryn
Showing 10–18 of 124Upsells & AOV Strategy
September 9, 2025
OCU Product Updates & Release Notes
August 28, 2025
AI & AI Search (GEO) for Shopify
August 21, 2025
OCU Product Updates & Release Notes
August 19, 2025
AI & AI Search (GEO) for Shopify
August 18, 2025
AI & AI Search (GEO) for Shopify
August 14, 2025
AI & AI Search (GEO) for Shopify
August 11, 2025
Why 150,000+ Shopify merchants and marketers read the Zipify newsletter
Tactical, not theoretical
Playbooks you can ship this week — not 280-character takes from people who've never run a store.
Operator-tested
Written by the team running funnels for $1M+ Shopify stores. The same playbook our Plus clients pay for.
Weekly, no fluff
One short tactical email every Tuesday. 150,000+ Shopify merchants and marketers already read it.
"
We scaled to $200 million not by spending more, but by getting more from the same traffic.
Better engagement, better retargeting, better conversion rates, better AOV — that's where the real money is.
Ezra Firestone
Founder & CEO, Zipify