KB
3
Articles written
10+
Years of ecommerce experience
3
Topics covered
Expertise
Content marketing for ecommerce SEO/GEO for Shopify stores Copywriting for product and landing pages Blog strategy Storytelling and brand voice Content distribution
About Kevin
Kevin Burnside is Director of Content at Zipify, where he leads content strategy and creative for the brand’s portfolio of Shopify apps. He has spent 10 years writing for ecommerce, starting in 2016 as a copywriter at Smart Marketer. Today he specializes in performance creative, from high-production video shoots to email, paid ads, landing pages and organic content.
Articles by Kevin
Showing 1–3 of 3
Upsells & AOV Strategy
July 24, 2026
Why 150,000+ Shopify merchants and marketers read the Zipify newsletter
Tactical, not theoretical
Playbooks you can ship this week — not 280-character takes from people who've never run a store.
Operator-tested
Written by the team running funnels for $1M+ Shopify stores. The same playbook our Plus clients pay for.
Weekly, no fluff
One short tactical email every Tuesday. 150,000+ Shopify merchants and marketers already read it.
"
We scaled to $200 million not by spending more, but by getting more from the same traffic.
Better engagement, better retargeting, better conversion rates, better AOV — that's where the real money is.
Ezra Firestone
Founder & CEO, Zipify