
4
Articles written
5+
Years of ecommerce experience
3
Topics covered
Expertise
Shopify landing pages and page building CRO and A/B testing Post-purchase upsells Product updates and feature guides UX for ecommerce stores Shopify app tips
About Kateryna
Kateryna Koliada is a Product Manager at Master of Code Global, leading product strategy and development for Zipify OneClickUpsell. She has over five years of experience across ecommerce, product management, and business analysis, with a focus on merchant needs, data-informed experimentation, conversion optimization, and AI-assisted product development.
Articles by Kateryna
Showing 1–4 of 4Upsells & AOV Strategy
October 29, 2026
Upsells & AOV Strategy
October 23, 2026
Why 150,000+ Shopify merchants and marketers read the Zipify newsletter
Tactical, not theoretical
Playbooks you can ship this week — not 280-character takes from people who've never run a store.
Operator-tested
Written by the team running funnels for $1M+ Shopify stores. The same playbook our Plus clients pay for.
Weekly, no fluff
One short tactical email every Tuesday. 150,000+ Shopify merchants and marketers already read it.
"
We scaled to $200 million not by spending more, but by getting more from the same traffic.
Better engagement, better retargeting, better conversion rates, better AOV — that's where the real money is.
Ezra Firestone
Founder & CEO, Zipify