Video 2 - (24:46)
11 Must-Have Elements for Optimizing Your Site’s Most Important Page
In Video 2, we look at the most important pages on your website: Product offer pages. Visitors on these pages have made it so far — they’ve seen your ad, they’ve consumed your messaging, they’ve made it all the way to your offer… And this is where they decide whether or not to become a customer, so it’s crucial that your product offer pages are optimized.
That’s why I’m going to show you the 11 elements you need on your product offer page to make it as persuasive as possible — including social proof content that has increased offer page conversion rate by up to 13%, and a cross-sell technique that increased our average order value by an average of 15%.