Bundles get a bad rap—but when done right, they are one of the lowest-friction, highest-return tactics for increasing your average order value (AOV).
A bundle builder is something that’s easy to manufacture, that has a high profit margin, and that is relevant to all your products.
This post breaks down how to use tasteful, high-converting bundles that your customers actually want, and how to deploy them strategically using OneClickUpsell.
Why Now: AOV > More Traffic
Paid ads aren’t getting cheaper. And Shopify checkout? It’s optimized to move people through the funnel, not get them to explore more products.
That’s where basket builders come in.
Ezra breaks down the strategy in simple terms for his hair color brand oVertone:
“Overtone is easy to have a lot of Basket Builders: you wear a cape so you don’t get your clothes dirty when you’re dyeing your hair. You need a little brush to brush the color on. You need a little bowl to mix the color in. You need a hairband to tie your hair up.
We make a lot of money and a lot of profit with Basket Builders on that brand.”
These aren’t aggressive bundles. They’re intent-matching micro-upsells—small, helpful add-ons that don’t interrupt the buying flow.
What’s working right now:
- Pre-purchase upgrades that feel like “oh yeah, I do need that.”
- Post-purchase offers that boost margin without hurting conversion.
- Slide cart bundles that feel natural, not noisy.
Framework: Friction-Free Bundles That Convert
Now let’s talk execution. Here’s how to bundle without hurting the user experience of your Shopify store:
1. Match Intent, Not Just SKUs
Don’t just offer “more of the same.” Test complementary logic too.
Instead of: “Buy one bottle, get another.”
Try: “Grab this travel-size version + wipes—perfect for on-the-go.”
This works because it adds value to the purchase. You’re enhancing the customer’s goal—like clearer skin or easier travel—not just adding more items. So it feels like a natural next step, not a pushy salesperson.
2. Use Timing to Your Advantage
Post-purchase bundles are your AOV cheat code.
The initial order is already locked in, so you never risk the initial sale. And the timing isn’t just safer—it’s smarter. Because right after someone buys, dopamine surges and friction is at an all time low.
- No risk
- No CVR drop
- Zero friction
OneClickUpsell lets you show up to three post-purchase items after checkout—without needing the customer to re-enter any payment info.
3. Don’t Clutter the Product Page
Your product detail page is the most important page on your website.
Its job is to get the customer to convert and add to cart—so don’t overwhelm customers by adding a bunch of content to the page about other products. Instead:
- Use OCU’s Product Page Offer Widget to keep add-ons tight and contextual.
- Then trigger deeper offers in the slide cart or post-purchase flow.
This keeps your main offer page clean, and saves the upsells until after they click add to cart.
Real-World Example: How Naväge Hit a 70% Take Rate
Here’s what a post-purchase upsell strategy looks like in the wild.
Naväge, Ezra Firestone’s 8-figure nasal care brand added this simple $10 bundle as a post-purchase offer that appeared immediately after the order was complete:
- 2 Travel Sprays
- Cleaning wipes
- No discount
The result? 70% take rate. That’s not a typo. 7 out of 10 buyers added the bundle after checkout.
Why it works:
- The offer is high-margin, relevant, and perfectly timed.
- It doesn’t interfere with the completion of the initial sale.
- It matched the customer’s intent and enhanced their original goal.
Now imagine that relatively small boost of profit happening on thousands of orders a month. The impact is huge.
How to Launch Your Own (Without Breaking UX)
Ready to build high-converting bundles that don’t hurt your UX? With OneClickUpsell, you can deploy these bundle strategies in minutes:
Pre-Purchase Bundles:
Use OCU’s AI upsells to analyze what’s in your customer’s cart and recommend the best product to offer based on data.
Slide Cart Upsells:
Use free shipping thresholds and smart add-ons in the slide cart to incentivize your customers to spend more.
Post-Purchase Offers:
Show up to 3 one-click upsells immediately after checkout with zero risk to your conversion rate.
Mobile + Shop App Ready:
OCU works seamlessly on mobile and it’s the only app that integrates with the Shop app, so your bundles convert everywhere.
And OCU has built-in split testing, so you can optimize your upsell flows based on data—and be sure you’re making offers your customers actually want.
TL;DR: Bundle Smarter, Not Louder
Your customers aren’t allergic to bundles—they’re allergic to friction. So:
- Keep the offers contextual
- Use post-purchase to protect conversions
- Match the products to their original goal
- Let tech do the heavy lifting
With the right tool (ahem, OCU) and the right mindset, bundles should feel helpful—not pushy.
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