You’re probably ignoring one of your best upsell opportunities.
Your customer just placed an order. They’re excited. Their dopamine is spiking. And what do most stores do at this peak moment?
“Thanks, see ya never.”
They ghost the customer at the exact moment they’re most primed to buy again. According to $200 million Shopify store owner Ezra Firestone, that’s a major missed opportunity.
In this post, we’re diving deep into one of the highest-converting (and least-used) revenue plays available to Shopify brands: optimizing your Thank You Page.
Why the Thank You Page Is the Most Underused Profit Center
“Most stores treat the Thank You Page like a dead end,” Ezra said in a recent training webinar. “It’s one of the highest-converting spots if you do it right.”
Let’s break that down:
- The customer has already made a purchase.
- They’re in buying mode, not browsing mode.
- Their trust in your brand is at an all-time high.
This moment is what we call a second conversion window, a high-leverage point where you can increase AOV without touching your ad budget.
The data backs it up: well-optimized TY Page offers can convert at 12–25%. And even $10–$20 upsells at this stage can drive serious lift in AOV and LTV, that brands need to scale profitably.
What to Offer on Your Thank You Page
You’re not stuck with the standard “Your order is confirmed” message. You can use this space strategically. Here are 4 proven offer types pulled straight from Ezra’s 9-figure playbook:
1. Travel-Size Product Upsell
Example: “Add a travel-size pack to your order for 50% off. Limited time!”
Perfect for consumables, beauty, and supplement brands. It’s low cost, high margin, and feels helpful. Plus, because it’s on the confirmation page, the limited-time scarcity is built right in.
2. Product Bundles
Create a bundle of relevant products to complement the customer’s purchase.
Example: “Get the rest of the starter kit for 20% off. Available for the next 10 minutes.”
3. Referral CTAs
Turn one buyer into three.
Example: “Love your order? Share this link with friends and give them 15% off. You’ll earn store credit for every referral.”
4. Post-Purchase Surveys
Not every Thank You Page move has to drive revenue upfront. Surveys help engage your buyers and work great for planning new products.
Example: “Quick question—what’s your #1 goal with this product? We’ll personalize your
TY Page Do’s and Don’ts
✅ Do:
- Add countdown timers to create urgency.
- Use dynamic product recommendations (especially with OCU).
- Keep the offer relevant to the original purchase.
- Use mobile-optimized layouts and include them on the Shop App.
- Leverage Thank You Page upsells to catch buyers while they’re most engaged.
🚫 Don’t:
- Repeat generic “thank you” messaging with no next step.
- Offer unrelated products just to push inventory.
- Add friction. Your TY Page offer should only require one click to accept.
- Forget to track performance. (you can split test these upsells with OCU.)
Remember: the Thank You Page isn’t just a receipt. It’s a continuation of the customer journey.
Real Stats: How Much AOV Can Grow
Here’s what Ezra shared:
- Thank You Page offers convert at 12–25%
- Even low-ticket offers ($10–20) can significantly lift Average Order Value
- You don’t need to offer 20 products. One relevant upsell can be your entire funnel
This is not theoretical. Zipify merchants have seen TY Page optimizations drive 5–6 figures in added revenue without changing anything in their traffic strategy.
How to Implement TY Page Upsells with OneClickUpsell
If you’re using OneClickUpsell (OCU), you’re already ahead of the curve. OCU gives you:
- The ability to place one-click upsells directly on the Shopify Thank You Page
- Offers that display natively in the Shop app to extend reach beyond browser buyers
- AI-powered product recommendations that don’t require re-entering payment info
- Upsells and cross-sells across the entire customer journey: from pre-purchase to post.
Because it’s built for Shopify, everything integrates smoothly and installs in seconds. There’s no clunky workaround or custom development needed.
You can even launch a custom AI-powered upsell funnel for every product on your store with a single click.
Want to Add a Revenue-Generating TY Page in Seconds?
Whether you’re scaling a Shopify Plus brand or running lean with a small team, optimizing your Thank You Page is one of the fastest ways to boost revenue without increasing traffic.
Start your free trial of OneClickUpsell today and turn every thank you page visitor into extra revenue.
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